CDON Group launches Bodystore.dk in Denmark

CDON Group AB (Nasdaq OMX Stockholm: CDON) (publ.), one of the leading e-commerce groups in the Nordic region, today announced that it has expanded its Sports & Health segment geographically through the launch of Bodystore.dk in Denmark. Bodystore.dk is a Danish sister e-retailer to Swedish Gymgrossisten.com, and offers a broad selection of nutritional supplement products, fitness apparel and training equipment.

CDON Group's Sports & Health offering is now available on a pan-Nordic basis. The segment reported a sales growth of 35% year on year to SEK 285 million for the full year 2010, which reflected it's popular product offering combined with growing levels of health awareness, as well as the segment's increased sales volumes in Finland and Norway.

Mikael Olander, President and Chief Executive Officer of CDON Group, commented: “The pan-Nordic expansion of our Sports & Health offering is consistent with our growth strategy of broadening our product ranges, geographically expanding our businesses and adding new brands to our portfolio.”

”Gymgrossisten holds a leading position in the Swedish market. It has quickly gained a strong position in both Norway and Finland, and we are convinced that our offering will prove equally popular with Danish consumers.”

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For further information, visit Cdongroup.com or contact:

Mikael Olander, President & Chief Executive Officer
Tel:                        +46 (0) 10 703 2000

Investor and analyst enquires:
Andreas Ericson, Head of Investor Relations
Tel:                        +46 (0) 70 080 7668
Email:                   ir@cdongroup.com        

Press enquires:
Fredrik Bengtsson, Head of Communications    
Tel:                        +46 (0) 70 080 7504
Email:                   fredrik.bengtsson@cdongroup.com

About CDON Group

CDON Group is one of the leading e-commerce groups in the Nordic region. Established in 1999, the Group has continuously expanded its product portfolio and is now a leading e-commerce player in the Entertainment (CDON.COM, BookPlus.fi, Lekmer.com), Fashion (Nelly.com, LinusLotta.com, Heppo.com, RUM21.se), and Sports & Health (Gymgrossisten.com, Bodystore.com) segments. CDON Group’s nine online stores attract approximately 115 million site visits and two million unique customers a year and the Group reported revenues of SEK 2.2 billion for the full year 2010.

The information in this announcement is that which CDON Group AB is required to disclose under the Securities Markets Act. This information was released for publication at 08:00 CET on 22 February 2011.