CDON Group to launch Members.com – exclusive shopping for members

CDON Group AB (publ.) (‘CDON Group’ or ‘the Group’), the leading e-commerce group in the Nordic region, today announced that that it has launched Members.com in Sweden, a new e-shopping site where selected members can view exclusive new fashion, beauty and lifestyle offers every day.

Members.com is a shopping club where selected members who have received invitations can find unique new offers for attractive goods of well known brands every day. Fashion clothing and accessories and goods and services linked with lifestyle and design are at the heart of Members.com.

The campaigns on the Members.com site are unique and their time and scope are limited. Prices on Members.com are 30-70 % lower than the goods would normally cost in the shops. Membership of Members.com is also exclusive and restricted; on launch, only a few people will be offered membership to Members.com. As the concept develops, current members will be given the opportunity to invite other people in their social circles to join Members.com.

Mikael Olander, CEO and Group President of CDON Group, commented: "We are now launching a trial version of Members.com in Sweden for a few selected members in order to establish the concept. Our aim is to grow and then launch Members.com on all our Nordic domestic markets later. At Members.com, we can present attractive offers from well known suppliers which are made possible thanks to the CDON Group's size, contacts and experience of Internet trading."

"We have seen a strong trend in the development of social shopping, discount sites and shopping clubs of late, often with offers from physical stores aimed at specific target groups. We can see the potential in developing this in terms of pure Internet trading, where we can offer suppliers the opportunity to reach the market quickly with offers which are only made available to a limited target group via Members.com."

As of today, Members.com will be part of the CDON Group's Fashion business area, together with the leading Internet stores Nelly.com and Heppo.com.

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For further information, visit cdongroup.com or contact:
Mikael Olander, President and Chief Executive Officer
Tel:                          +46 (0) 10 703 20 00

Investor and analyst enquiries:
Martin Edblad, Chief Financial Officer         
Tel:                          +46 (0) 70 080 75 03
Email:                     ir@cdongroup.com            

Press enquiries:
Fredrik Bengtsson, Head of Communications              
Tel:                          +46 (0) 70 080 75 04
Email:                     press@cdongroup.com

About CDON Group                                           

CDON Group is the leading e-commerce group in the Nordic region. Established in 1999, the Group has continuously expanded its product portfolio and is now a leading e-commerce player in the Entertainment (CDON.COM, BookPlus.fi, Lekmer.com), Fashion (Nelly.com, Heppo.com, Members.com), Sport & Health (Gymgrossisten.com, Bodystore.com) and Home & Garden (Tretti.com and Rum21.se) segments. The group reported revenues of SEK 2.2 billion for the full year 2010. CDON Group is listed on the NASDAQ OMX Stockholm Mid-cap list under short name CDON.

The information in this announcement is that which CDON Group AB is required to disclose under the Securities Markets Act. This information was released for publication at 15:00 CET on 5 September 2011.