Ulf Avrin joins PacketFront as Head of Business Unit Broadband Management Solutions

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PacketFront announces that Ulf Avrin will join the company on September 1st and he is appointed to fill the role as Head of Business Unit Broadband Management Solution.

Ulf Avrin most recently worked as a Partner for 4P Consulting and Tellus International. He has vast experiences in leadership management from large companies like Ericsson and Microsoft, as well as from having led early stage growth companies as CEO of Ericsson Microsoft Mobile Venture and Mobeon. In addition, he has experience from working with sales within the telecom area and has worked internationally during most of his professional career. Ulf is a board member in Phase Holographic Imaging AB. He has a Master of Science in Engineering Physics from Chalmers University of Technology, as well as an MBA from Warwick Business School.

'Getting Ulf on board is a key addition to the PacketFront team. Since our strategic decision late last year to separate our Management Software into its own Business Unit, we have gradually built the team and the business. Having a strong leader like Ulf, with extensive experience in Software business, is the next important step when realizing the great potential we see in this area' says Henrik Scharp CEO, PacketFront.

’I am excited about this opportunity, both because of the market opportunity as the sector of Operational and Business Support Systems is radically increasing in strategic importance to small and large telecom operators and because the team I will be leading is of such high quality. They are competent, they have ambition and they have created a very strong offering. My aim is to leverage the strengths of the team and our offering to further accelerate the growth by entering into new market segments and international markets’ says Ulf Avrin.

We are welcoming Ulf on board of PacketFront and we are convinced that he will be an enrichment for the whole company.

Contact PacketFront:
Ulf Avrin, Vice President, Head of BU Broadband Management Solutions
Phone: + 46 (0)
739 149 164 Email: ulf.avrin@packetfront.com

About PacketFront: A pioneer of FTTH broadband networking, PacketFront provides advanced complete purpose-built solutions for fiber-to-the-home (FTTH) networks. PacketFront also offers its world leading Broadband Service Management software to all broadband operators, who want to profit from a fully automated network with a lower total cost of ownership. For more information, please go to www.packetfront.com

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