English

NEVA Activewear Launches with the Promise of Transformational Wages

Report this content

Every Purchase Helps an Artisan in South Asia Build a Better Life 

KANSAS CITY, MO – October 22, 2013 – Today, a new brand launches with the goal of empowering women across the globe. High-quality fabrics, stylish designs, and transformational wages distinguish NEVA Activewear. NEVA partners with talented women artisans in South Asia to hand-stitch inspiring messages on every NEVA piece. Earning 10 times their typical wages, these women are able to transform their lives and the lives of their children.

“We currently employ small groups of artisans in communities across South Asia,” says Sacha Nana, founder of NEVA. “The reality is that only one-third of the region’s working-age women have paying jobs, and of these women, many are underpaid. NEVA is more than a job for these artisans; it’s an opportunity for a better life and a brighter future.” These wages are transformational – providing them income for food, healthcare and education to support their families.

Customers will be proud to support NEVA, knowing their purchases create opportunities of empowerment for women in South Asia while still looking stylish themselves – something very unique to the apparel industry. Look good, feel good, do good. These core values define the NEVA way.

The first NEVA collection, BE THE CHANGE, is intentionally limited, offering just two on-trend styles at $89 each: 1) a relaxed fit, all-purpose hoodie made from soft, French terry cotton; 2) an athletic, slim fit jacket made from high-performance nylon and LYCRA®. Every NEVA item displays an inspiring, hand-stitched message. As customers are transforming their minds and bodies, these inspirational messages will remind them of the lasting impact they’re making on women’s lives around the world.

To assist with production costs and expand the collection, NEVA will launch a crowdfunding campaign in early November.

For more information on NEVA, visit www.nevawear.com.

###

FOR IMMEDIATE RELEASE:
Contact:
Taylor Lister
(949)-698-3323
Taylor@socalsocialite.com

About NEVA

NEVA is a higher standard of activewear that empowers women across the globe. When you buy NEVA, you’re helping build a better life for an artisan in South Asia.  These women make transformational wages to support her family by hand embroidering inspiring messages on every NEVA piece. These messages of hope will move you closer to your life’s passions and remind you of the lasting impact you’re making on another woman’s life.

For more information, visit www.nevawear.com.  Connect on Facebook and Twitter.

Tags:

retail fashion health women yoga charity philanthropy walking Running activewear South Asia Neva Activewear Neva

Quick facts

High-quality fabrics, stylish designs, and transformational wages distinguish NEVA Activewear.
Tweet this
NEVA partners with talented women artisans in South Asia to hand-stitch inspiring messages on every NEVA piece.
Tweet this
Earning 10 times their typical wages, these women are able to transform their lives and the lives of their children.
Tweet this

Quotes

We currently employ small groups of artisans in communities across South Asia.
Sacha Nana, Founder of NEVA
The reality is that only one-third of the region’s working-age women have paying jobs, and of these women, many are underpaid. NEVA is more than a job for these artisans; it’s an opportunity for a better life and a brighter future.
Sacha Nana, Founder of NEVA