No Bad Deed Goes Unrewarded: Charlie Sheen, Meet Behavioral Economics

Charlie Sheen's antics are providing entertaining proof of behavioral economics principles at work in the "real world" of entertainment and consumer behavior, according to the New England Consulting Group, a boutique management consulting firm that examines, analyzes and predicts consumer behavior for marketing-driven businesses.(Westport, CT) It takes just a flip through People magazine to know that Americans love bad boys (and girls).  From The Sopranos to Dallas (how did JR get more popular than Bobby?), Americans have a love/hate relationship with naughty boys and girls. So, too, it