New Wave Group AB forms a new subsidiary, Make Your Own Design AB, for special design & Trading.
New Wave Group AB forms a new subsidiary, Make Your Own Design AB, for special design & Trading. New Wave Group AB will launch a new subsidiary in the first quarter of 2001. The company, Make Your Own Design AB, will operate in two business areas: Corporate clothing Specially designed collections of the New Wave Group are in increasing demand from companies, via their retailers. These are collections that are specially designed for a customer, or that have their own colours, etc, specific to a customer. The company will actively cultivate this market, first in Sweden, and then through New Wave's subsidiaries/distributors in other countries, on all markets where the corporate clothing business area is represented. Make Your Own Design will also be launched as a separate unit within Cyberwave, Yourlogo.com, offering a service in which customers themselves can design or colour/develop their own collections, within certain frameworks. Delivery, etc, will be made through New Wave's normal retail outlets. Trading In addition, the New Wave Group AB is experiencing increasing demand in the product areas where New Wave is renowned, such as T-shirts, Piqué tops, caps, shirts, etc. The production is partly for other trademarks, and partly in the form of private labels for chainstores, etc. Make Your Own Design AB will also handle these types of sales on Trading. In the next few years, the New Wave Group AB will be able to greatly increase sales in these product areas. The formation of the new subsidiary will also mean a more complete range within the business area of corporate clothing, thereby further strengthening this concept. The New Wave Group AB estimates that Make Your Own Design will make a profit in the first year of operations. Sales in the first year are estimated to SEK 20-40 million, of which SEK10-30 million will be growth. Borås 19 December 2000 New Wave Group AB (publ) Torsten Jansson Managing Director For further information, contact: Torsten Jansson Managing Director Tel: +46 (0)708-99 80 50, + 46 (0)33-22 58 55 Jörgen Bender Financial Manager Tele: + 46 (0)708-998055, + 46 (0)33-225854 ------------------------------------------------------------ This information was brought to you by BIT http://www.bit.se The following files are available for download: http://www.bit.se/bitonline/2000/12/27/20001227BIT00060/bit0001.doc http://www.bit.se/bitonline/2000/12/27/20001227BIT00060/bit0002.pdf