New Wave prolongs its cooperation with the Swedish Football Association (“Svenska Fotbollförbundet”)

New Wave Group AB will, through its two subsidiaries Seger United AB and Craft of Scandinavia AB, continue to be the supplier of the Swedish national football teams match- and training wear. The new agreement which will be in force from 2008 up until 2012, inclusive, mean among others that the Swedish football squads also henceforth will wear apparel from Umbro and underwear from Craft when playing match and during training.

“This is, commercially as well as in terms of service, the largest agreement we have ever signed with a supplier of goods for the Swedish national football teams. We have been cooperating with Umbro since 2003 and in connection with the success we have developed a very close and good relationship within several areas which are very important for us, such as sales of official merchandise products and the national team’s football school. The cooperation with our official supplier of team wear is very important, not the least bearing in mind the width of products which are needed to give the national teams the best and the newest”, said the general secretary of the Swedish Football Association Sune Hellströmer.

“We are very pleased to present a prolongation of our cooperation with the Swedish Football Association. Sweden have had world class men’s and women’s national teams all since the national football team started to wear Umbro apparel 2003. Moreover, a lot of resources have been laid down to further the ambitious national youth programme which lays the foundation for future success”, said Göran Härstedt, New Wave Group’s Chief Executive Officer.

“The successes have created an incredible interest in Swedish national football, which climaxed during the world championship in Germany last year where Swedish supporters excelled in a way that impressed the world. To be part of the future development of Swedish football therefore feels extremely exiting. We look forward to supply the players of the Swedish squads and its supporters to success also in the future and to contribute to that Swedish and foreign stadiums are dressed up in our yellow and blue colours”, Härstedt concluded.

Stockholm November 6, 2007

New Wave Group AB (publ)
Göran Härstedt
CEO