Don’t risk eye damage on the slopes this winter
Ski enthusiasts heading to the slopes this winter are reminded of the importance of wearing high quality sunglasses or goggles with a UV400 rating – the risk of damage to the eyes by harmful UVR is far greater at altitude.
7 December 2012 – If you are heading to the slopes this winter one part of your ski kit that you cannot afford to be without is good quality sunglasses or goggles – these eliminate solar ultraviolet radiation (UVR), in particular the more damaging UVB radiation.
Denzil Lee, Managing Director of Sunglasses For Sport Ltd, comments, “Because mountain air is cool, it gives a false sense of security about the sunlight, but the higher the altitude, the greater the ultraviolet (UV) radiation as there is less atmosphere to screen out harmful rays. Eyes can receive over twice the amount of UV on mountains than at sea level; even when your eyes are turned away from the sun, they can still get over 85 per cent more UV on snow. This can cause conditions such as snow blindness, which can lead to inflammation and cataracts.
“For anyone going skiing or snowboarding this winter, it’s essential to wear good quality sunglasses or goggles with a UV400 rating, because on mountains the sun’s harmful ultraviolet rays are easily underestimated, with a high risk of sunburn and ultimately skin cancer and eye cataracts”.
Sunglasses For Sport stock a wide range of ski eyewear and are major stockists of Uvex goggles – worn by more of the world’s top skiers and boarders than any other brand. You can also choose from dozens of sunglasses specially suited to skiing including the excellent Salice combination sunglass-goggles. Visit their site at: http://www.sunglassesforsport.com.
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Issued on behalf of Sunglasses For Sport Ltd by Next Step Marketing Ltd
Media enquiries to: Heather Lambert
Tel: 44 (0)1256 472020
Fax: 44 (0)1256 471010
Email: heather@nextstepmarketing.co.uk
Caption for pictures at www.nextstepmarketing.co.uk/press:
‘The higher the altitude, the greater the ultraviolet (UV) radiation – don’t risk damage to your eyes – always wear good quality goggles or sunglasses with a UV400 rating. Find out more at: http://www.sunglassesforsport.com.’
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