New Evolution Matrix shooting eyewear launched at the British Shooting Show

14 January 2016 – Sunglasses For Sport, the company behind the best selling Evolution Chameleon shooting eyewear range, steps up a level with the release of the all-new Evolution Matrix shooting eyewear, giving shooters even more choice but still at highly affordably prices.

Featuring a large lens with a 10 base curve for total eye protection, Evolution Matrix is simply loaded with features that you would expect in eyewear costing many times the price. It has Class 1 Optical Quality lenses, is rimless for completely un-obscured vision, adjustable nose pads, Hydrophobic (water) & Oleophobic (oil) lens coatings that repel water, dust, oil, fingerprints, smudges or dirt along with an anti-scratch lens coating. It’s also lightweight for all-day wear with UV 400 rated, impact resistant, shatterproof polycarbonate lenses (complying with EN166). The slim profile temples are also ideal if worn with ear defenders. Catering for all clay colours or different light and background conditions, Evolution Matrix is available in 7 individual colours: Grey, Light Brown, Orange, Purple, Rose, Light Yellow and Yellow plus a 4 Lens Interchangeable Set. Individual eyewear colours will retail at just £29.95 each and the 4 Lens Set at £59.95; truly unrivalled value.

This brand new shooting eyewear will be unveiled for the first time at the British Shooting Show at Stoneleigh, (12 - 14 February 2016) on the Sunglasses For Sport stand (Gunmakers Hall 5). After the Show it will also be available to purchase online at: at www.sunglassesforsport.com.

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Issued on behalf of Sunglasses For Sport Ltd by Next Step Marketing Ltd

Media enquiries to: Rhian Kelly

Tel:      44 (0)1256 472020

Fax:    44 (0)1256 471010

Email: rhian@nextstepmarketing.co.uk

Notes to Editors

Since launching in June 2007 with just a few dozen models from a limited range of brands, Sunglasses for Sport has grown to become one of the UK’s leading online stores for sports sunglasses and sports eyewear.  The site now boasts 16 brands including Oakley, Bollé, Bloc, Cébé, Polaroid, Sunwise and Serengeti along with its own Evolution ‘house’ brand specially made for the company.  Sports enthusiasts really are spoilt for choice with over 600 models available including around 150 polarised models.  Price range from £8.95 to £560 but there are dozens of options at under £20.

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About Us

Next Step Marketing (NSM) is a marketing and communications agency based in north Hampshire. The business is headed up by Denzil Lee. Prior to setting up NSM Denzil spent 11 years as Director of Marketing for National Boat Shows Ltd (London Boat Show & Southampton Boat Show) and before that held other senior sales and marketing roles with two FTSE 100 PLCs. He has been a member of The Chartered Institute of Marketing since 1992, gaining Chartered Marketer status in June 1999. In November 2006 he was made a Fellow of the Institute. Since 1992 he has also been a member of The Marketing Society. We have worked across many different sectors with extensive experience of both consumer and B2B campaigns.

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Featuring a large lens with a 10 base curve for total eye protection, Evolution Matrix is simply loaded with features that you would expect in eyewear costing many times the price.
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This brand new shooting eyewear will be unveiled for the first time at the British Shooting Show at Stoneleigh, (12 - 14 February 2016) on the Sunglasses For Sport stand (Gunmakers Hall 5).
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