New highly affordable combination sunglass & goggle

Sunglasses For Sport Ltd, the specialist online retailer of sports sunglasses and eyewear, has just added a brand new highly versatile combination sunglass & goggle to its own label Evolution sports eyewear range.  Called Evolution Elan, it’s primarily aimed at snow sports enthusiasts and retails at just £24.95. 

01 October 2015 – Sunglasses For Sport Ltd, the specialist online retailer of sports sunglasses and eyewear, has just added a combination sunglass & goggle to its own label Evolution range.  Primarily aimed at skiers, the new Evolution Elan is really 3 models in one: it can be worn as a sunglass (either full frame or half frame), or as a goggle by replacing the arms with the elasticated, adjustable strap supplied.  In goggle mode it is worn with the full frame shock absorbing foam gasket.  In sunglass mode it can be worn with and without the gasket.  Its versatility means that Elan is also year-round eyewear as detaching the full frame gasket makes it a half frame sunglass for wearing in the summer or for other sports like cycling.

There are two colour options called ‘Circles’ and ‘Graffiti’ to denote the highly striking graphics on the temples.  The Evolution Elan ‘Circles’ option has a white frame with black & white 'circles' side graphics and Category 4 grey lenses – these very dark lenses are suited to the high glare conditions and intense sunlight experienced at high altitude.

The Evolution Elan ‘Graffiti’ colour option also has a white frame but with blue graffiti side graphics.  It has Category 3 grey lenses with flash mirror finish.

Lenses on both colour options are UV400 rated, completely distortion-free and made from impact resistant, shatterproof polycarbonate.  The full wrap fit keeps out wind and glare, and it is helmet compatible in either sunglass or goggle mode.

Supplied with strap, soft carry pouch, cleaning cloth and hard case the Evolution Elan is exceptional value at just £24.95 and it’s available to buy now at: www.sunglassesforsport.com or call 01256 472064.

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Issued on behalf of Sunglasses For Sport Ltd by Next Step Marketing Ltd

Media enquiries to: Rhian Kelly

Tel:      44 (0)1256 472020

Fax:    44 (0)1256 471010

Email: info@nextstepmarketing.co.uk

Notes to Editors

Since launching in June 2007 with just a few dozen models from a limited range of brands, Sunglasses for Sport has grown to become one of the UK’s leading online stores for sports sunglasses and sports eyewear.  The site now boasts 16 brands including Oakley, Bollé, Bloc, Cébé, Polaroid, Sunwise and Serengeti along with its own Evolution ‘house’ brand specially made for the company.  Sports enthusiasts really are spoilt for choice with over 600 models available including around 150 polarised models.  Price range from £8.95 to £560 but there are dozens of options at under £20.

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Next Step Marketing (NSM) is a marketing and communications agency based in north Hampshire. The business is headed up by Denzil Lee. Prior to setting up NSM Denzil spent 11 years as Director of Marketing for National Boat Shows Ltd (London Boat Show & Southampton Boat Show) and before that held other senior sales and marketing roles with two FTSE 100 PLCs. He has been a member of The Chartered Institute of Marketing since 1992, gaining Chartered Marketer status in June 1999. In November 2006 he was made a Fellow of the Institute. Since 1992 he has also been a member of The Marketing Society. We have worked across many different sectors with extensive experience of both consumer and B2B campaigns.

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Quick facts

Primarily aimed at skiers, the new Evolution Elan is really 3 models in one: it can be worn as a sunglass (either full frame or half frame), or as a goggle by replacing the arms with the elasticated, adjustable strap supplied.
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Supplied with strap, soft carry pouch, cleaning cloth and hard case the Evolution Elan is exceptional value at just £24.95.
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