New products to be revealed at Automechanika

As a long-term exhibitor at Automechanika, Kent Chamois Company will be using its presence at the forthcoming show to reveal 25 new products, under their Kent Car Care brand.

14 August 2010 – The 25 new products being launched by Kent Car Care at Automechanika (14th - 19th September 2010) will also feature in the company’s eagerly awaited new catalogue, which will also be seen for the first time at the show. The catalogue includes the company’s entire range of automotive and household cleaning/valeting products, ranging from the Chamois Leathers that the company was founded on some 30 years ago, through to the latest in Microfibre drying and polishing products. “Microfibre has created a revolution in car care,” says Jerry Salaman, Managing Director. “Its versatility is allowing us to create many new products that will be of great use to both the professional car trade and enthusiasts alike.” One example of this is the new Flexy Blade, with built-in Microfibre drying towel. This design, which is unique to Kent Car Care, features a new, soft, twin-foil, silicone blade that contours to the curves of the vehicle being dried. Set into the handle of the Flexy Blade, the Microfibre Drying Towel is easily accessible for use on those areas that the Flexy Blade cannot reach. By combining the two, users can dramatically reduce the time required to dry a vehicle. Similarly, the award winning Microfibre 2 in 1 Noodle hyper-absorbent wash mitt features Microfibre noodles on one side to attract and lift dust and dirt, whilst protecting surfaces. On the reverse is a Microfibre mesh to help remove stubborn stains, grime and bugs from windscreens, headlights, wheels and bodywork. In addition to the development of new products, Kent Car Care has also given much thought to packaging, especially with retailers in mind. “We are proud of the innovation we have delivered to the retail trade in both product and product presentation,” says Jerry Salaman. “Our range of Retail Ready Packaging (RRP) makes display of our products simple and eye catching and in its design RRP is extremely effective in making full use of the available shelf space.” The entire Kent Car Care range is available to view and purchase online at www.carcare.co.uk. For trade enquiries contact either Jerry Salaman or Chris Smith, Sales Director, on +44 (0)1892 837070 or e-mail kent@carcare.co.uk. Both Chris and Jerry can be contacted at the show on +44 7785 24 54 74 or jerry@carcare.co.uk / chris@carcare.co.uk. Ends