Protecting your home improvements from damaging limescale

With households choosing to improve their home rather than move, the UK’s leading water softener manufacturer says that it makes sense to protect these sizeable investments from the damage caused by limescale and help ensure the pristine looking new kitchen or bathroom stays that way.

3 May 2013 – Britain’s housing market has all but ground to a halt – and faced with a paucity of affordable mortgages and the huge deposits demanded by lenders even home owners that might want to move cannot.  So it’s hardly surprising that increasing numbers of homeowners are choosing to ‘stay put’ and undertake home improvements rather than moving home.

New kitchens, bathrooms, cloakrooms and en-suites are always high up the list of priorities for homeowners looking beyond surface decoration to more ambitious home improvements.  When these sizeable investments are made many homeowners don’t think about protecting them with a water softener, yet most English counties are classified as having hard to very hard water and in these areas the shine soon comes off, with unsightly scale and scum around sinks, shower doors, baths, taps, toilet bowls and showerheads.  But limescale is not only a visible blight; it causes serious damage to household plumbing and domestic appliances.  The resulting build-up of scale restricts the flow of water in pipes and means central heating systems, immersion heaters, dishwashers and washing machines all run less efficiently and are more prone to breakdown.  In boilers the deposits impair the flow of heat into water, reducing their efficiency.

Mark Nepstad, Consumer Director of Kinetico UK Ltd, comments, “Limescale will quickly take the shine off your new bathroom or kitchen, so why not ensure they always stay looking as good as new with a water softener?

“Softened water makes hair feel soft and silky; laundry is softer and easier to manage; shower doors, taps, glasses and dishes will all sparkle.  It also means spending less on detergents, cleaning products and toiletries.  There are important longer-term benefits too with lower energy bills, reduced maintenance and a longer-life for water-using domestic appliances.

“With the build-up of limescale, boilers and central heating systems operate much less efficiently and, with households currently faced with record energy price rises, installing a water softener is now regarded as one of the best energy saving measures you can take.

“So, apart from the lifestyle benefits of having soft water in the home, in pure monetary terms a water softener can save a household up to £400 a year.”

For more information about the many benefits of installing a water softener visit the Kinetico website at: www.kinetico.co.uk.

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Issued on behalf of Kinetico UK by Next Step Marketing Ltd

Media enquiries to:  Heather Lambert

Tel:      +44 (0)1256 472020

Fax:    +44 (0)1256 471010

Email: heather@nextstepmarketing.co.uk

About Kinetico

Kinetico is part of the Axel Johnson Group of companies, a global organisation and fifth generation company that continues to be successful in developing leading businesses.

Founded in 1970, Kinetico has grown from a two-man, creative undertaking into a strong and dynamic organisation.  Innovative technology and a strong commitment to customer satisfaction have distinguished the company and positioned Kinetico as a leader in today's ever-changing water treatment industry.  Kinetico manufactures water softeners, along with a wide range of systems that improve water quality for general use, as well as those that provide high-quality drinking water for consumption.  Kinetico products are Third Party certified to confirm quality and performance and complemented by the most comprehensive warranties in the industry.

Kinetico UK Ltd distributes and services the full line of Kinetico residential, industrial and commercial water treatments products in the United Kingdom with a supporting network of authorised dealerships.

Kinetico Authorised Dealerships

Kinetico work through a network of recognised UK independent Authorised Dealers who apply and meet exacting standards.  Customers buying from a recognised Kinetico dealer can enjoy a high quality service and after sales warranties.

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About Us

Next Step Marketing (NSM) is a marketing and communications agency based in north Hampshire. The business is headed up by Denzil Lee. Prior to setting up NSM Denzil spent 11 years as Director of Marketing for National Boat Shows Ltd (London Boat Show & Southampton Boat Show) and before that held other senior sales and marketing roles with two FTSE 100 PLCs. He has been a member of The Chartered Institute of Marketing since 1992, gaining Chartered Marketer status in June 1999. In November 2006 he was made a Fellow of the Institute. Since 1992 he has also been a member of The Marketing Society. We have worked across many different sectors with extensive experience of both consumer and B2B campaigns.

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Quick facts

Limescale is not only a visible blight; it causes serious damage to household plumbing and domestic appliances.
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There are important longer-term benefits too with lower energy bills, reduced maintenance and a longer-life for water-using domestic appliances.
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Quotes

With the build-up of limescale, boilers and central heating systems operate much less efficiently and, with households currently faced with record energy price rises, installing a water softener is now regarded as one of the best energy saving measures you can take.
Mark Nepstad, Consumer Director of Kinetico UK Ltd
Apart from the lifestyle benefits of having soft water in the home, in pure monetary terms a water softener can save a household up to £400 a year.
Mark Nepstad, Consumer Director of Kinetico UK Ltd