Signbox to take Enlighten to another level
8 June 2012 – Signbox, winner of the Sign Company of the Year Award for the past two years, has just unveiled a new weatherproof, outdoor version of its groundbreaking Enlighten smart poster range featuring NFC technology. The outdoor version is available in different sizes and can also be incorporated into a purpose-built monolith that is ideal for high footfall areas. The new external versions of Enlighten complement the existing ‘indoor’ range with the same ultra sleek, contemporary styling. Signbox has also taken the opportunity to introduce enhanced fraud prevention technology built into each poster designed to prevent tag diversion, which they say will set the standard for the secure transfer of information between smart posters and NFC enabled smartphones.
Enlighten enables a range of tailored and customised messages, including voucher and promotional offers, to be transferred direct to target audiences via their NFC enabled smartphones. Since its launch in October 2011 Enlighten has generated substantial interest in line with the worldwide groundswell towards the adoption of NFC technology.
Mark Bartlett, Managing Director of Signbox, comments, “In the next few years people will use their phones in a different way, with paying for goods and retrieving information or offers from smart posters becoming second nature – an everyday occurrence.
“Enlighten is at the forefront of these developments and will deliver enhanced customer engagement through new proximity marketing and will change the way people interact with the brands and marketing messages that surround them.
“The outdoor, weatherproof version of Enlighten was always part of our plans. More so, we know that consumers must have total trust in the technology. That is why we have invested heavily in our security feature to prevent tag diversion. Following exhaustive testing we are completely satisfied the security of Enlighten cannot be overridden or compromised in any way”.
For a brochure on Enlighten call Signbox on 01784 438688 and for more information visit the dedicated website at: http://www.smartposter.co.
- ends -
Issued on behalf of Signbox Limited by Next Step Marketing Ltd
Media enquiries to: Heather Lambert
Tel: 44 (0)1256 472020
Fax: 44 (0)1256 471010
Email: heather@nextstepmarketing.co.uk
Notes to Editors
For the second year running Signbox has been awarded top honour at the annual Sign & Digital UK Awards, the UK sign industry’s only recognised award scheme. At the awards ceremony, held in March 2012, Signbox held on to the top Sign Company of the Year Award which they won in 2011.
Tags:
