THE FIRST EVER TWEED LIFEJACKET

28 July 2015 – British sea safety equipment manufacturer SeaSafe literally changed the face of lifejackets when they introduced their unique I-Zip lifejacket range; genuinely a world first, it’s the only lifejacket with a changeable cover.  Each I-Zip lifejacket has a removable front cover which can be changed for another style, washed or easily updated.

Already the company has over 15 different colour variations with each lifejacket certified to 150N for the ISO12402 Standard with an actual tested buoyancy of 170N.  The latest addition to the range has a tweed fabric cover, initially made at the request of one of Britain’s iconic men’s fashion brands for display in their flagship London store – now it’s available to anyone.  SeaSafe’s Managing Director Jeremy Dale, himself a keen field sports enthusiast, comments, “There is a big cross over between sailing and field sports in that many shooting enthusiasts are also sailing and boating enthusiasts.  So we felt a lifejacket with a tweed cover would find favour with shooting and sailing enthusiasts many of whom are yacht owners.”

Jeremy says that the thinking behind the innovative I-Zip lifejacket range was that if lifejackets looked stunning it would encourage people to always want to don a lifejacket when out on the water adding that, “You can have different covers and change them as the mood suits.  If you tire of your existing cover try a new one.  Or take advantage of our bespoke service – choose your own fabric, even an off-cut from a jacket or coat that’s no longer worn, send the cloth to us and we’ll make the cover.  Any fabric can be made into an I-Zip lifejacket cover.”

The I-Zip leisure lifejacket range is available with a number of options such as a spray hood, SOLAS light, lifejacket kill cord attachment, double crotch strap, retro reflective tape and personalised embroidery.  The I-Zip range, as with all SeaSafe’s safety clothing, is made at their factory on the Isle of Wight – a truly British hand crafted product.

For more information about the I-Zip lifejacket range visit: www.seasafe.co.uk.

Ends

Issued on behalf of SeaSafe Systems Ltd by Next Step Marketing Ltd

Media enquiries to: Rhian Kelly

Tel: 44 (0)1256 472020

Fax: 44 (0)1256 471010

Email: rhian@nextstepmarketing.co.uk

Notes to Editors

First established in 1966, SeaSafe are a British, family owned company specialising in marine safety clothing and marine safety products.

Operating from their own 8,000 sq ft factory in Cowes on the Isle of Wight, they are best known for pioneering the development of the all-in-one foul weather coat with integrated lifejacket – the coat that becomes a lifejacket in less than five seconds.  Now the preferred choice for professional seafarers it is worn by more harbour masters and harbour pilots worldwide than any other type of jacket.

SeaSafe today is recognised as ‘the one-stop resource’ for marine safety products for both professional mariners and recreational sailors, with product ranges designed specifically for each sector.

SeaSafe are also now the only British independently owned manufacturer of lifejacket lungs, supplying this core component of lifejackets to other lifejacket brands.

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There is a big cross over between sailing and field sports in that many shooting enthusiasts are also sailing and boating enthusiasts. So we felt a lifejacket with a tweed cover would find favour with shooting and sailing enthusiasts many of whom are yacht owners.
Jeremy Dale, SeaSafe Systems Managing Director
Take advantage of our bespoke service – choose your own fabric, even an off-cut from a jacket or coat that’s no longer worn, send the cloth to us and we’ll make the cover. Any fabric can be made into an I-Zip lifejacket cover.
Jeremy Dale, SeaSafe Systems Managing Director