Nextory continues to grow rapidly - increased by 80 percent in 2021

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The book app Nextory reports an increase in the number of paying users by 80 percent in 2021 compared to the previous year. Thereby, Nextory continues its strong journey of growth and breaks records in both activity in the app as customer loyalty.

During the previous year, Nextory completed the company's first two company acquisitions by acquiring the largest local book services in both Spain and France: Nubico and Youboox. In the beginning of August 2021, Nextory's brand was launched with great success in Spain and in the beginning of 2022 we started the launch of the Nextory in the French market. Thereby, Nextory is now established in ten markets around Europe and further expansion in more markets awaits in 2022.

– In general, we see a continued stable growth for the audiobook, where Nextory is growing faster than the market and is gaining market shares every day. We’re also very proud that the reading and listening in the app reached new record levels during last year. It’s fantastic that we have managed to enrich the lives of so many people with stories, which is also our vision, says Shadi Bitar, CEO and founder at Nextory.

Summary of 2021:

  • Nextory’s paying users increased by 80 percent in 2021.
  • Launch in Norway with the largest selection of digital books in Norwegian.
  • Acquisition of the largest, local book service in Spain and launch of Nextory.
  • Acquisition of the largest, local book service in France and commenced integration.
  • The number of books at Nextory increased by 54 percent in 2021 compared to 2020.
Carolina Laurén
PR & Brand Manager

Nextory is one of Europe's largest streaming services for audiobooks and e-books. The app was founded in 2015 by the serial entrepreneurs Shadi Bitar and Ninos Malki. Since then, the company has developed into a fast-growing platform that enables unlimited distribution of stories and knowledge in various digital formats. Together with the subscribers, Nextory shares a great passion for literature of all kinds and strives to be an independent and natural place where everyone can easily find their next stories. This goes hand in hand with the vision to increase reading around the world to enrich people's lives and thereby contribute to increased well-being, personal development and strengthened democracy. Today, Nextory's catalog contains over 900,000 titles and the app is available in nine markets around Europe, with headquarters in Stockholm. Read more at