Amadeus and Widerøe working closely on the future of travel distribution
· Largest regional airline in the Nordic countries signs up to Amadeus’ Full Content Option · Amadeus Hotel Multimedia features on www.wideroe.no
Madrid, Spain, 15 March, 2005: Amadeus, the leading technology provider to the travel and tourism industry and global distribution system (GDS), today announced two exciting developments in its relationship with Widerøe, the largest regional airline in the Nordic countries. Widerøe has signed up to Amadeus’ Full Content Option, according to which, the airline will supply its lowest fares to the GDS in return for a fee per booking made on domestic or inter-regional itineraries. At the same time, Widerøe has incorporated Amadeus Hotel Multimedia on its website, providing customers booking a hotel with pictures and information about available hotels to help them make their booking decision. The Full Content Option was launched on 30 November 2004 as part of Amadeus’ pioneering drive to create a distribution pricing model based on the value that we deliver to airlines. The option specifically recognises that low-cost content is essential to travel agents and their clients. Under the agreement, participating airlines provide Amadeus subscribers and airline ticket offices with all schedules, fares, last seat availability and associated inventory for distribution through all channels. Amadeus Hotels Multimedia gives hotel hunters pictures, maps and other visual information concerning the hotels on offer. This kind of rich content gives customers extra confidence that the hotel they are booking will meet, or exceed, their requirements. Nearly 40,000 properties now have this kind of content available on Amadeus. David Doctor, Amadeus Director, Airline Marketing & Sales, Airline Business Group, says, “The dynamics of the travel industry are changing rapidly. Bringing essential low-fare content to travel agents and enriching Widerøe’s web offering demonstrates our commitment to ensuring that all players benefit from this change.” Across Europe, Middle East and Africa, a total of over forty carriers have signed up to the Full Content Option since it was announced last November. Carriers in these regions have until 31 March 2005 to sign up to this option. Notes to the editors: Widerøe Widerøe is the largest regional airline in the Nordic countries, having a turnover of NOK 1.8 billion and carrying 1.5 million passengers. Widerøe's Flyveselskap ASA operates 29 Dash 8 aircraft to 35 destinations in Norway and 6 destinations abroad . The company has 1300 employees. The PSO services on the STOL network account for approximately half of Widerøe's operations. In recent years, the largest growth has been seen on the regional network in Southern Norway and to destinations abroad. This network consists of services from Torp Airport, Sandefjord to Copenhagen, Stockholm, Bergen, Stavanger, and Trondheim, and as well as Oslo – Gothenburg, Stavanger – Aberdeen, Bergen – Aberdeen, Stavanger – Newcastle, Bergen – Stavanger and Bergen – Manchester. Widerøe is Member of the SAS Group. Amadeus (MAD: AMS) Amadeus is the leading global distribution system (GDS) and technology provider, serving the marketing, sales and distribution needs of the world's travel and tourism industries. Its comprehensive GDS data processing centre serves over 64,000 travel agency locations and more than 10,000 airline sales offices, totalling around 330,000 points of sale located in over 215 markets worldwide. Through the Amadeus GDS, travel agencies and airline offices can make bookings on 95 per cent of the world's scheduled airline seats. The system also provides access to 52,000 hotel properties, some 45 car rental companies serving over 26,000 locations, as well as ferry, rail, cruise, tour operators and insurance companies. Amadeus is a leading IT solutions provider to the airline industry. Over 145 airlines use Amadeus’ Altéa Sell as the sales and reservation system in their offices, to provide passengers with superior and seamless service at optimal cost. Amadeus’ new generation Customer Management Solutions include Altéa Plan (inventory management system) and Altéa Fly (departure control system). British Airways, Qantas and Finnair are the first customers to implement these solutions. e-Travel, Amadeus’ e-commerce business unit, is the global leader in online travel technology and corporate travel management solutions. It services travel agencies in 90 countries, and powers the websites of over 260 corporations and more than 60 airlines and hotels. Amadeus is headquartered in Madrid, Spain and quoted on the Madrid, Paris and Frankfurt stock exchanges. For the year ended 31 December 2003, the company reported revenues of EUR 1,929m and net income excluding special items of EUR 158.4m. The Amadeus data centre is in Erding (near Munich), Germany and its principal development offices are located in Sophia Antipolis (near Nice), France. The company has 5,000 employees worldwide. More information about Amadeus is available at: www.amadeus.com Contact details: Corporate & Marketing Communication Amadeus Tel : +34 91 582 0160 Fax : +34 91 582 0188 E-mail : externalcommunication@amadeus.net