PRESS RELEASE Norwegian Air Shuttle’s lowest fares available in Amadeus
Scandinavian low-cost carrier has signed up to Amadeus’ Full Content Option
Madrid, Spain, 11. February, 2005: Amadeus, the leading technology provider to the travel and tourism industry and global distribution system (GDS), today announced that Norwegian Air Shuttle has signed up to its Full Content Option. According to the agreement, Norwegian Air Shuttle will supply its lowest fares to the GDS in return for a fee per booking made on domestic or inter-regional itineraries. The Full Content Option was launched on 30 November 2004 as part of Amadeus’ pioneering drive to create a distribution pricing model based on the value that we deliver to airlines. The option specifically recognises that low-cost content is essential to travel agents and their clients. Under the agreement, participating airlines provide Amadeus subscribers and airline ticket offices with all schedules, fares, last seat availability and associated inventory for distribution through all channels. Norwegian Air Shuttle, whose goal is to provide “affordable fares for everyone” is a fast-growing, low-cost airline which carries over two million passengers a year to destinations around Europe. David Doctor, Amadeus Director, Airline Marketing & Sales, Airline Business Group, says, “Norwegian Air Shuttle is a key low-cost carrier for the Scandinavian market. This and similar agreements with Malmo Aviation and Wideroe demonstrate our commitment to delivering essential, low-fare content to our travel agencies.” Across Europe, Middle East and Africa, a total of 37 carriers have signed up to the Full Content Option since it was announced last November. Carriers in these regions have until 31 March 2005 to sign up to this option. Notes to the editors: Amadeus (MAD: AMS) Amadeus is the leading global distribution system (GDS) and technology provider, serving the marketing, sales and distribution needs of the world's travel and tourism industries. Its comprehensive GDS data processing centre serves over 64,000 travel agency locations and more than 10,000 airline sales offices, totalling around 330,000 points of sale located in over 215 markets worldwide. Through the Amadeus GDS, travel agencies and airline offices can make bookings on 95 per cent of the world's scheduled airline seats. The system also provides access to 52,000 hotel properties, some 45 car rental companies serving over 26,000 locations, as well as ferry, rail, cruise, tour operators and insurance companies. Amadeus is a leading IT solutions provider to the airline industry. Over 145 airlines use Amadeus’ Altéa Sell as the sales and reservation system in their offices, to provide passengers with superior and seamless service at optimal cost. Amadeus’ new generation Customer Management Solutions include Altéa Plan (inventory management system) and Altéa Fly (departure control system). British Airways, Qantas and Finnair are the first customers to implement these solutions. e-Travel, Amadeus’ e-commerce business unit, is the global leader in online travel technology and corporate travel management solutions. It services travel agencies in 90 countries, and powers the websites of over 260 corporations and more than 60 airlines and hotels. Amadeus is headquartered in Madrid, Spain and quoted on the Madrid, Paris and Frankfurt stock exchanges. For the year ended 31 December 2003, the company reported revenues of EUR 1,929m and net income excluding special items of EUR 158.4m. The Amadeus data centre is in Erding (near Munich), Germany and its principal development offices are located in Sophia Antipolis (near Nice), France. The company has 5,000 employees worldwide. More information about Amadeus is available at: www.amadeus.com Contact details: Corporate & Marketing Communication Amadeus Tel : +34 91 582 0160 Fax : +34 91 582 0188 E-mail : externalcommunication@amadeus.net