Fazer participates in the EAT Stockholm Food Forum and brings vegetarian treats to the table

Fazer Group, a partner to EAT since 2014, participates in the Stockholm Food Forum on 11-12 June and serves taste bites from its vegetarian restaurant concept, Wicked Rabbit. EAT aims to transform the global food system from a climate, health and sustainability perspective. For Fazer it is an opportunity to share its innovative products and services and to highlight food as the solution.

On 11-12 June, leaders in business, politics, science and civil society will gather at the EAT Food Forum in Stockholm. The purpose is to share knowledge and explore new solutions in order to achieve a healthy and sustainable food supply and distribution for a growing global population.

Fazer Group will participate as a business partner, and the ambition is to initiate conversations about sustainable food production and to introduce innovative, sustainable and healthy products such as the Fazer Cricked bread, Froosh smoothies and vegetarian snacks offered by Wicked Rabbit, Fazer’s new restaurant concept.   

“Our mission is Food with a purpose. EAT, with its vision that healthy and sustainable food should be available to all the world's inhabitants, has been encouraging the development within the food industry since its start in 2013. We see that our role is to share insights about the food of the future and to take action”, says Andreas Berggren, MD of Fazer Food Services.

Eating more greens – solution for planet and people

During EAT, Fazer will highlight its work on the development of sustainable meal concepts. Participants at the event will be able to experience the vegetarian concept Wicked Rabbit. Small taste samples will be served, including vegetarian treats such as salad made from “ugly vegetables”, which do not look perfect but are just as tasty and completely usable, or raw snack bites with dried fruit, oats and almonds.

As part of the “Disruptive Dialogue” discussions at the EAT Food Forum, Fazer will also introduce the world’s first "cricket bread", developed to meet the need for new and sustainable sources of nutrition. Introducing the eating of insects to people in the Western world can be a sustainable action and a future way of providing alternative sources of protein.

“The global food system is currently failing both people and the planet. In addition to the double burden of malnutrition, the epidemic of diet-related diseases and climate change, food systems are major drivers of environmental degradation. With business as usual, we will never achieve the Paris Climate Agreement, nor the UN Sustainable Development Goals (SDGs). Food need not remain one of our greatest global threats. It can become our key for breakthrough solutions,” says Gunhild Stordalen, founder and executive chair of EAT.

Highlights from Fazer’s Corporate Responsibility programme

More greens

Vegetables are good for you and have a relatively small impact on the climate. We create new, delicious plant-based recipes that delight all our restaurant guests. We also offer plant-based and non-dairy products, such as tasty Yosa oat snacks, through our new Fazer Lifestyle Foods business area. Another example are our trained veggie-chefs that promote new, innovative vegetarian solutions. #moregreens

Fair value chain

We work to ensure that our raw materials, such as cocoa, grain, palm oil and soy, are produced responsibly from a social and environmental point of view. High-quality products can only be made with high-quality ingredients. We work with thousands of suppliers, and part of our corporate responsibility is to ensure that they operate sustainably as well. 

We are against waste

Reducing food waste has been an important topic to us for several years, and we have organised many inspiring and successful restaurant campaigns to bring attention to the matter. We want to minimise waste in restaurants and cafés as well as loss of raw materials in production. For instance, together with our suppliers we have been able to use second grade vegetables – not as pretty but just as tasty as first grade – in our meals. Instead of throwing surplus food away, we donate it to charities. #nowaste

Sustainable grain farming

Grain farming has an impact on biodiversity and is one of the causes of eutrophication. Together with farmers, we have developed Sustainable Grain Farming Principles. We work to reduce chemical use in farming while maintaining good productivity. The Sustainable Grain Farming Principles are part of our Baltic Sea Commitment.


Further information:

Susanne Moland, Head of Commercial Development & Communications, Fazer Food Services, tel. +46 722225420

Fazer Cricked Bread: Taina Lampela-Helin, Communication Manager, Fazer Group, tel. +358 40 668 4600

Fazer's media phone line (Finland) is open Mon–Fri from 8 a.m. to 4 p.m., tel. +358 40 668 2998

Email addresses: firstname.lastname@fazer.com

About EAT

EAT is an international non-profit organization headquartered in Oslo that works to transform the global food system from a climate, health and sustainability perspective. Our vision is a future where healthy and sustainable food is affordable and accessible to all.

EAT connects leaders and innovators across disciplines – from science to politics, business, civil society and the culinary arts - to close knowledge gaps, translate science into action, scale up solutions, raise awareness and create engagement. EAT has a track record of hosting impactful events, including the annual EAT Stockholm Food Forum, the Asia-Pacific Food Forum and events at the UN General Assembly.

Fazer Group

Fazer is an International family-owned company offering quality bakery, confectionery, biscuit and grain products, plant-based meals, non-dairy products, on-the-go food & drinks as well as food and café services. Fazer’s mission is Food with a Purpose. The Group operates in eight countries and exports to around 40 countries. Fazer’s success, ever since its establishment in 1891, has been based on the best product and service quality, beloved brands, the passion of its skilful people and the Group’s responsible ways of working. In 2017, Fazer Group had net sales of 1.6 billion euros and nearly 15,000 employees. Fazer’s operations comply with ethical principles that are based on the Group’s values and the UN Global Compact.

Makes the world taste good