Komplett ASA: Jaan Ivar Semlitsch appointed CEO of Komplett

Oslo, 9 February 2023: Jaan Ivar Semlitsch has been appointed as the new CEO of Komplett ASA. He takes over the role from Lars Olav Olaussen, who has led Komplett since 2018. Semlitsch will assume the role on the 10th of February. At the same time, Olaussen will take on an advisory role to the Board of Directors and the company.

"Under Lars' leadership, Komplett has cemented its position as the leading e-commerce company within electronics and IT products in the Nordic region. The Group has been strengthened through both a stock exchange listing and strategically important acquisitions and has completed a share issue and refinancing. Lars has led this work, which has enabled Komplett to have an industry-leading cost position and significant potential for profitable growth. He deserves a big thank you," says Jo Lunder, Chairman of the Board.

"Komplett is entering a new phase, where we will further develop the organisation and build on Komplett's strong market position in Norway and Sweden. So, it is natural to bring in a new leader. Jaan Ivar Semlitsch is an experienced top executive with extensive industry experience, and he will play an important role in realising Komplett's ambitions going forward," says Lunder.

"I can sum up my time in Komplett rather simply: It's been a lot of fun. I want to thank colleagues and the board for good cooperation and discussions. We agree on the strategy and direction for Komplett. I wish the company all the best for the future," says Lars Olav Olaussen.

Jaan Ivar Semlitsch was previously the CEO of Orkla ASA from August 2019 to April 2022. For the past year, he has run his own consulting business, Scilla AS. Prior to joining Orkla, Semlitsch was the CEO of Elkjøp Nordic, where he joined in 2013. During this period, he was also the managing director of Dixons Carphone International, managing all operations outside the UK. Semlitsch also has extensive experience in grocery and consumer goods as CEO of REMA Industrier and from various companies in Scandinavia and the UK during his six years as a consultant at McKinsey & Company.

"Komplett has a unique position as the Nordic region's largest e-commerce player regardless of industry and with great opportunities ahead of it. I look forward to getting to know the company and my new colleagues even better in the next phase for the company," says Jaan Ivar Semlitsch.

For further inquiries, please contact:

Kristin Hovland, Head of Communications
T: +47 986 52 860
E: Kristin.Hovland@komplett.com

About Komplett ASA

Komplett Group is a leading online-first electronics and IT products retailer, operating in Norway, Sweden and Denmark. Serving customers in the B2C, B2B and distribution markets, the Group is deeply focused on delivering best in class customer experience, built through decades of knowhow, expertise and deep customer commitment. Komplett Group operates an efficient and scalable business model that supports cost leadership and enables a competitive product offering.

This information is considered to be inside information pursuant to the EU Market Abuse Regulation (MAR) Article 7 and is subject to the disclosure requirements pursuant to Section 5-12 of the Norwegian Securities Trading Act. This stock exchange announcement was published by Elise Heidenreich, Investor Relations adviser, at the date and time as set out above.