"We are looking forward to a strong cooperation and partnership with OMD in the years to come. OMD has had a very strong performance throughout the media agency RFP both on a market-by-market, and a Nordic level. We expect to achieve improved quality and efficiency in media planning and buying, as well as strategic input to help us further develop the way we reach out with our brand communication to our consumers.," says Agneta Påander, Marketing Category Manager, Corporate Purchasing, Orkla ASA.

 

The Nordic agencies participating in the RFP have been evaluated both on qualitative and quantitative parameters, resulting in a close-run but a clear winner for the assignment. OMD proved to be strongest on these parameters both on a local and a Nordic level.

 

Agneta Påander says, "We'd like to thank all incumbent agencies for their diligent performance during their tenure on the account. However, Orkla believes that it needs to streamline its external support structure and services in line with its drive for synergies, and best practice sharing."

 

The Nordic RFP was performed in cooperation with a professional third party, Etat Control, specializing in media buying processes, bringing with it global expertise in this field. This allowed Orkla to maintain an objective view throughout the entire decision process.

 

For further information, please contact:

 

Agneta Påander

Category Manager Marketing

Corporate Purchasing, Orkla ASA

 

Telephone:  +46 413 653 67

Mobile:  +46 705 97 74 93

Facsimile:  +46 413 654 52