Procera enters Korean market

Procera enters Korean market Nobel Biocare has now been granted approval to sell Procera® AllCeram on the Korean market. This is an important breakthrough as Korea represents a large market potential having a relatively large part of ceramic solutions and a well-developed market for esthetic dentistry. - Nobel Biocare has been represented on the Korean market with dental implants for many years and Korea is one of our key markets in Asia. We will of course benefit from Nobel Biocare's well-established marketing channels and market knowledge now that we enter with Procera, says Lars Henrikson, Head of business area Procera. Korea has approximately 1,300 laboratories and some 5,000 dental technicians. Approximately 5 million single copings are produced every year. In the rest of Asia, Procera has already experienced a positive development in Hong Kong, Taiwan and Japan. Gothenburg, Sweden, 30 March 2001 NOBEL BIOCARE AB For further information, please contact: Lars Henrikson, Head of business area Procera, tel +46 705 81 88 28, Nobel Biocare AB. Nobel Biocare is an innovative, medical devices company, whose core business comprises dental implants and dental prosthetics. The company's product systems for dental implants, Brånemark System® and Steri-Oss®, are world leaders and have a global market share of around 40%. The company's other product line, Procera®, is a unique, IT-based process for the industrial production of dental prosthetics. The system has been launched very successfully in more than 30 countries in North America, Europe, South East Asia and South America. Nobel Biocare has around 1,200 employees and, in 2000 turnover totaled SEK 2,110 million. The company's headquarters are located in Gothenburg, Sweden, while production takes place in Sweden and the USA. Nobel Biocare has its own sales companies in 25 countries. www.nobelbiocare.com ------------------------------------------------------------ This information was brought to you by BIT http://www.bit.se The following files are available for download: http://www.bit.se/bitonline/2001/03/30/20010330BIT00330/bit0002.doc http://www.bit.se/bitonline/2001/03/30/20010330BIT00330/bit0002.pdf