Tonje Wikstrøm Frislid appointed new Managing Director of Nobina Norway

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Tonje Wikstrøm Frislid has been appointed new Managing Director of Nobina Norway and member of Nobina’s Group management. Her most recent position was as CEO of the Norwegian airline Flyr.

Tonje has extensive experience in the airline industry from several senior positions. She also has experience from the public transport sector and held the role of Chief Operating Officer at a competitor to Nobina.

“I am very happy to announce that we have appointed Tonje as new Managing Director of Nobina Norway, where she will replace Jan Volsdal. Tonje has all of the qualities we are looking for and we are therefore convinced that Tonje, together with the management team and skilled employees, will take Nobina Norway to the next level,” says Henrik Dagnäs, CEO of Nobina.

“I am very much looking forward to beginning work and, together with my committed colleagues, leading and developing both Nobina Norway as a company and public transport as a whole. I have been very impressed by the people I have met at Nobina and I know that I am joining a company that is built on a solid foundation,” says Tonje Wikstrøm Frislid.

Tonje will take up her new position as Managing Director of Nobina Norway on 14 August. When Tonje takes up her duties, the current CMO Karine Nordseth will be promoted to Vice President and CMO Nobina Norway.

“Nobina Norway will gain a strong management team with Tonje and Karine, two very competent and motivated individuals with sound values and high ambitions,” says Henrik Dagnäs. 

For further information, please contact:

David Erixon, Head of Communications
david.erixon@nobina.se +46 72 967 02 84

About Nobina

This is Nobina. We are the Nordic region’s largest public transport operator, with 13,000 employees across four countries. Every day, all year round, one million people choose to travel more sustainably with us. From north to south, in urban and in rural areas. To the next bus stop, or all the way home. Together with our passengers and clients, we are big enough to make a real difference. From a welcoming greeting and a comfortable bus journey, to new smart technology that contributes to more fossil-free travel. A unique opportunity to bring about change.

The Group operates in Sweden, Norway, Denmark and Finland and reported sales of almost SEK 13 billion in 2022/2023. In the Swedish and Danish markets, Nobina also operates service traffic under the Samtrans, Göteborgs Buss, Telepass and Ørslev brands, respectively.

Together, we keep society moving every day.

More information is available on: www.nobina.com