Kid's Concept wins prestigious "Toy of the Year" award
Kid's Concept, the internationally acclaimed Swedish design brand celebrated for its harmonious Scandinavian-style wooden toys, furniture, and interior decor for children's rooms, is delighted to share their most recent milestone: the prestigious "Toy of the Year" Award. The innovative product that won this honour is the Recycling Station AIDEN, recognized in the Eco/Environment Award category.
The "Toy of the Year" Award, presented by the Swedish Toy and Baby Association since 1961, is a hallmark of exceptional quality, outstanding creativity, and educational value. This recognition is granted to toys that meet the highest safety standards and offer a high level of play value for children. Kid's Concept's Recycling Station AIDEN not only meet these criteria but also educates children about recycling and environmental awareness.
The jury was particularly impressed by the fine quality and creative design of the Recycling Station, which playfully educates children about environmental consciousness, the circular economy, and waste sorting.
"We are incredibly thrilled and honoured to have won the Toy of the Year Award. It's a recognition of our commitment to creating a better environment for children. While ensuring a high play value is always our goal, contributing to increased awareness of critical environmental issues, such as responsible waste management, is especially rewarding. Nothing we dispose of is 'waste' anymore; it can be recycled and repurposed. This toy serves as a tangible tool for adults to demonstrate how recycling works, and through 'playing recycling' with their children, they can enhance their children’s understanding of the circular economy," says Lotta Hallenius, a designer at Kid's Concept.
If you are looking for the perfect Christmas gift this year, the Recycling Station AIDEN is a meaningful choice that combines play and education.
For more information, please contact:
Amelie Råberg, Co-founder & Marketing Manager
Kid's Concept, +46 766 431232
About Kid's Concept
Since 2007, Kid's Concept has been a leading player in the toy and children's interior design industry, creating educational and creative play experiences for children. With a passion for innovation, sustainability, and recognizing the value of play in children's lives, Kid's Concept is on a mission to offer self-designed, high-quality wooden toys and products for children´s room that promote and invite children into joyful play, learning, and development. Kid's Concept aims to create meaningful play experiences for children worldwide, with products available in over 30 countries.
About the Swedish Toy and Baby Association
The Swedish Toy and Baby Association is the leading industry organization for the toy and baby product industry in Sweden. The organization works to ensure that all products sold in the market comply with laws and regulations while emphasizing the importance of play in children's learning and development.
