Hakkapeliitta's 75-year history online: The story of the world's most famous winter tyre
Since the beginning, the home of the Nokian Hakkapeliitta has been in the north. On the Nordic snow and ice, we have been testing tyres under extreme conditions and at extreme speeds for years, all the while accumulating extensive experience and widening our know-how. Nokian Tyres manufactured the world's first winter tyre for the winter frost in 1934. Two years later, the Hakkapeliitta was born in the northern winter. Nowadays, the best-known winter tyre in the world is a legend in all the places that experience snow and ice in winter.
So stop for a moment, enjoy winter, and read the story of the snow and ice champion on our online history website, published to celebrate the 75thanniversary, at www.nokiantyres.com/hakkapeliitta75 The website is also accessible with Internet tablets.
Speedy safety pioneer
The Hakkapeliitta winter tyres are pioneers in safety: champions of the world's most demanding winter conditions. The history of the Hakkapeliittas is also colourful and rich in acclaim. They were introduced internationally by the legendary Monte Carlo rallies in the 1950s and 1960s.
Since 1936, Nokian Tyres has introduced a total of 33 Hakkapeliitta products, both studded and studless winter tyres for passenger cars and heavy equipment. The excellent winter properties of the Hakkapeliitta tyres have been enjoyed by millions of safety-conscious drivers in over 50 countries.
The world's northernmost tyre manufacturer tests and develops new members of the Hakkapeliitta family at its own test centre in Ivalo, 300 kilometres north of the Arctic Circle. Nokian Tyres is the only tyre manufacturer in the world focusing on the needs of customers in the northern conditions and creating products especially for them.
History website at: www.nokiantyres.com/hakkapeliitta75
Photographs: www.nokiantyres.com/HKPL75
Further information: www.nokiantyres.com
Nokian Tyres plc,
Development Manager Juha Pirhonen, tel. +358 10 401 7708
juha.pirhonen@nokiantyres.com
Communicator Teemu Sainio, tel. +358 10 401 7296
teemu.sainio@nokiantyres.com
Nokian Tyres is the only tyre manufacturer in the world that focuses on customer needs in northern conditions. The company supplies innovative tyres for cars, trucks and special heavy machinery mainly in areas with special challenges on tyre performance: snow, forests and harsh driving conditions in different seasons. Nokian Tyres’ product development is consistently aiming for sustainable solutions for safety and the environment, taking into account the whole life cycle of the tyre. A part of the Nokian Tyres group, the tyre chain Vianor has over 873 outlets in 23 countries. In 2010, Nokian Tyres had about 3,500 employees and net sales of approximately 1,058.1 million euros. Nokian Tyres’ share is listed on the NASDAQ OMX Helsinki. Further information: www.nokiantyres.com
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