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  • Nokian Tyres Communications Team
    http://www.nokiantyres.com
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    New EU tire labels that make comparing tires easier will be introduced in May

    Europe will be the first region in the world to start using an ice grip label for tires. In addition to this, tires will have a snow grip symbol and a QR code that lead to an extensive, European database. The change will become effective on May 1. The aim is for the new labels to help buyers compare different tires and guide them toward safer, eco-friendlier tire choices. As a winter tire pioneer, Nokian Tyres  has been working for a long time to develop the labels. This work is now paying off. Tire labels 

    Autonomous vehicles with smart tires are on the way – safer driving is on the horizon

    Autonomous vehicles have arrived on roads. The growth of self-driving cars and smart tires will also improve road safety.In the future, tires designed for autonomous vehicles will require smart characteristics in addition to traditional ones such as wet grip. The sensor technology in tires will provide us with even more information on the driving conditions and their changes.– We will be seeing even more driver assist features, especially in premium tires, within a few years. The popularization of smart tires and autonomous driving is also likely to reduce traffic accidents, says Mika

    European drivers choose all-season tires for two main reasons – convenience and safety throughout the year

    More than half of European drivers with all-season tires choose them for their convenience as all-season tires do not need to be changed twice a year. Another reason, according to the survey* conducted by Nokian Tyres  in the past year, is the safety aspect. 50% believe that all-season tires are safe enough to use throughout the whole year in central Europe and they meet all the regulatory requirements for winter tires. The survey was conducted in four countries: Germany, France, Italy and Poland. The new Nokian Seasonproof  

    Winter tires and climate change: Future winter tires save fuel and the environment

    The tire industry is reducing its carbon dioxide emissions in four significant ways – Nokian Tyres is an industry pioneer. Climate change will affect driving in many different ways. Many companies in the automotive and tire industries are working to improve their operations and to do their part in cutting emissions from traffic. Rolling resistance is the largest contributor to carbon dioxide emissions from tires, and Nokian Tyres is a pioneer  in reducing it. Future winter tires save fuel and the environment. Cutting

    Nokian Tyres made a world record possible: Car pushing is a game of skill, not brute force

    A new Guinness World Record  for the fastest time to push a car one mile (1.6 km) has been set in Finland. The record was set by Jussi Kallioniemi, who says that this is not a test of brute force but rather an enormous puzzle. A key piece of the performance were the lightly rolling Nokian Hakkapeliitta R3 SUV winter tires  and their extremely light rolling resistance. 13 minutes and 26 seconds.

    The summer tire season is here – Nokian Tyres’ premium summer products offer safety and peace of mind for tighter turns and rainy days

    Scandinavian tire manufacturer Nokian Tyres  offers a modern and versatile summer tire selection for Central European market. New summer tire generation features a unique Dual Zone Safety technology, specially developed for varying summer conditions. This test-winning technology was first introduced in the passenger car models and then carried on to the SUV and cross-over range. Nokian Tyres’ products offer premium driving comfort, durability and, above all, first-class safety – ensuring perfect peace of mind for all summer trips.When enjoying the sunny and

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