Hudya announces the outcome of the new issue of shares in connection with the listing on Nasdaq First North Growth Market

NOT FOR RELEASE, PUBLICATION OR DISTRIBUTION, DIRECTLY OR INDIRECTLY, IN OR INTO THE UNITED STATES (INCLUDING ITS TERRITORIES AND PROVINCES, EVERY STATE OF THE UNITED STATES AND THE DISTRICT OF COLUMBIA), AUSTRALIA, SINGAPORE, NEW ZEALAND, JAPAN, SOUTH KOREA, CANADA, SWITZERLAND, HONG KONG OR SOUTH AFRICA OR ANY OTHER JURISDICTION WHERE THE DISTRIBUTION OR RELEASE WOULD BE UNLAWFUL. PLEASE SEE THE IMPORTANT NOTICE AT THE END OF THE PRESS RELEASE.

Hudya AB (“Hudya” or the ”Company”) today announces the outcome of the new issue of shares in the Company (the “Offering”) prior to the forthcoming listing of the Company’s shares on Nasdaq First North Growth Market.

The listing and Offering in brief

• The Offering included a maximum of 5,090,910 shares, amounting to approximately MSEK 70 before transaction costs.
• The price per share in the Offering was SEK 13.75. The minimum portion was 400 shares.
• The subscription period was during 16 January – 30 January 2020.
• The right to subscribe for new shares was granted, with deviation from the existing shareholders’ pre-emption rights, the general public in Sweden, Norway and Denmark.
• The Offering is in total underwritten to an extent of 100 percent of the Offering.
• The Offering was subscribed to an extent of approximately MSEK 12.25, equivalent to approximately 17.5 percent, by the general public and to an extent of approximately MSEK 57.75, equivalent to approximately 82,5 percent, by underwriters. Approximately 740 investors have subscribed and been alloted shares, meaning that the total number of shareholders is well above 6.000 in Hudya.
• The settlement day of the Offering is expected to be on 10 February 2020.
• The first day of trading on Nasdaq First North Growth Market is expected to be on 14 February 2020 and the shares will be traded under the ticker “HUDYA”.

Børge Leknes, CEO of Hudya, comments:

"As we have previously announced, Hudya's sales are developing strongly at the same time as the cost of customer acquisition is falling. In 2020, we will also launch our services in the Swedish and Danish markets. The share issue gives us the financial muscle we need to continue this rapid expansion", comments Børge Leknes, CEO of Hudya.

 Number of shares and share capital

The share capital and the total number of shares in the Company after the Offer are dependent on whether the issuers of issue guarantees choose fees in the form of shares or cash and the completion of the ongoing non-cash issue whereby Hudya AB acquires Hudya AS. Hudya will announce the final number of shares in the Company prior to listing on the Nasdaq First North Growth Market.

About Hudya

Hudya AB is an innovative Scandinavian fintech company with operations in Sweden, Denmark and Norway and approx. 250 employees. Hudya simplifies life by offering everyday services, saving both time and money for their customers. Their unique digital platform gathers services and products in one place for both consumers and businesses. The company currently offers mobile subscriptions, power plans, insurance and loan refinancing with transparent terms and reasonable prices. Hudya has international ambitions and is working towards offering everyday services at a low cost regardless of country, starting in Scandinavia. Today the company has 60.000 registered users in Norway.

Advisers

Advokatfirman Törngren Magnell KB and Advokatfirmaet Selmer AS are legal advisers to the Company.

For further information, please contact:

Børge Leknes, CEO

Telephone: +47 934 80 312

E-mail: bl@hudya.no

Certified Adviser:

FNCA Sweden AB

E-mail: info@fnca.se

Telephone: +46 8-528 00 399

Important information

The release, announcement or distribution of this press release may, in certain jurisdictions, be subject to restrictions by law and recipients of this press release in jurisdictions where this press release has been published or distributed should inform themselves of and follow such legal restrictions. The recipient of this press release is responsible for using this press release, and the information contained herein, in accordance with applicable rules in each jurisdiction. This press release does not constitute an offer, or a solicitation of any offer, to buy or subscribe for any securities in Hudya in any jurisdiction, neither from Hudya nor from someone else.

Any investment decision by reason of the Offering must be made on the basis of all publicly available information relating to the Company. Such information has not been independently verified by the Company's financial adviser. The information contained in this announcement is for background purposes only and does not purport to be complete. Thus, an investor should not solely rely on the information contained in this announcement or its accuracy or completeness.

This press release does not constitute or form part of an offer or solicitation to acquire or subscribe for securities in the United States. The securities referred to herein may not be sold in the United States absent registration or an exemption from registration under the US Securities Act of 1933, as amended (the "Securities Act"), and may not be offered or sold within the United States absent registration or an applicable exemption from, or in a transaction not subject to, the registration requirements of the Securities Act. There is no intention to register any securities referred to herein in the United States or to make a public offering of the securities in the United States. The information in this press release may not be announced, published, copied, reproduced or distributed, directly or indirectly, in whole or in part, within or into Australia, Hong Kong, Japan, Canada, New Zealand, Singapore, South Africa, the United States or in any other jurisdiction where such announcement, publication or distribution of the information would not comply with applicable laws and regulations or where such actions are subject to legal restrictions or would require additional registration or other measures than what is required under Swedish law. Actions taken in violation of this instruction may constitute a crime against applicable securities laws and regulations.

This press release is not a prospectus or EU Growth prospectus for the purposes of Regulation (EU) 2017/1129 (the "Prospectus Regulation") and has not been approved by any regulatory authority in any jurisdiction. An EU Growth prospectus regarding the Offering described in this press release has been approved by the Swedish Financial Supervisory Authority (Sw. Finansinspektionen) and is kept available at Hudya’s website.

Forward-looking statements

Matters discussed in this announcement may constitute forward-looking statements. Forward-looking statements are statements that are not historical facts and may be identified by words such as “believe”, “expect”, “anticipate”, “intend”, “may”, “plan”, “estimate”, “will”, “should”, “could”, “aim” or “might”, or similar expressions. The forward-looking statements in this release are based upon various estimates and assumptions, many of which are based, in turn, upon further assumptions. Although the Company believes that the assumptions reflected in these forward-looking statements were reasonable when made, it can give no assurances that they will materialise or prove to be correct. Because these statements are based on estimates or are subject to risks and uncertainties, the actual results or outcome could differ materially from those set out, directly or indirectly, in the forward-looking statements as a result of many factors. Such risks, uncertainties and other important factors could cause the actual outcomes to differ materially from the expectations expressed or implied in this announcement by such forward-looking statements. The Company does not provide any guarantees regarding the assumptions underlying the forward-looking statements in this announcement. Nor does the Company accept any responsibility for the future accuracy of the opinions expressed in this announcement or any obligation to update or revise the statements in this announcement to reflect subsequent actual events or developments. Undue reliance should not be placed on the forward-looking statements in this announcement.

The information, estimates and forward-looking statements contained in this announcement speak only as of the date of this announcement and may be subject to changes without notice. The Company does not undertake any obligation to review, update, confirm or release publicly any revisions to any forward-looking statements to reflect events that occur or circumstances that arise in relation to the content of this announcement.

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