Nordea ready with Nordic advertising agency set-up

Nordea ready with Nordic advertising agency set-up Nordea has chosen partners in advertising capable of ensuring a sustained and strong local profile while strengthening the new Nordea brand Grey and Aqvilo, two advertising agencies with a strong presence covering the entire Nordic region, will be Nordea's future partners on the agency side. Grey will manage Nordea's direct marketing activities throughout the region, after having so far handled these activities for the Group in Sweden and Finland. Aqvilo, the partner initially involved in the Nordea name launch, will serve as Nordea's partner for mass- marketing activities. Aqvilo is a Nordic collaboration between Ogilvy & Mather, Taivas/Ogilvy in Finland and Wibroe, Duckert & Partners in Denmark. - For some months we have been considering who should be our future agency partners and have chiefly looked for partners with a strong local presence in Norway, Sweden, Finland and Denmark in relation to well documented professional merits and creative skills. Both criteria have been suitably met by the choice of Grey and Aqvilo. With the chosen set- up we will be able to combine brand-building efforts with an effective way of supporting our business activities, says Torben Laustsen, Head of Group Identity and Communications. - By focusing on agency relationships across Nordic borders we will ensure a uniform appearance in all countries in terms of image, style and the signals we send out. At the same time it is essential to convert uniformity of expression into effective campaigns, taking into account the local competitive situation and different requirements in the various markets, says Maj Stjernfeldt, Head of Market Support, Retail Banking. For further information: Torben Laustsen, Group Identity and Communications, +45 40 54 48 22 Maj Stjernfeldt, Market Support, Retail Banking, +46 705 534 650 Ann Leena Mikiver, Media Relations Sweden, +46 8 614 9007 Lauri Peltola, Media Relations Finland, +358 50 324 1445 Kjell Flø, Media Relations Norway, +47 901 877 48 Jens Bekke, Media Relations Denmark, +45 20 66 39 68 ------------------------------------------------------------ This information was brought to you by Waymaker http://www.waymaker.net The following files are available for download: http://www.waymaker.net/bitonline/2001/09/03/20010903BIT00380/bit0001.doc http://www.waymaker.net/bitonline/2001/09/03/20010903BIT00380/bit0001.pdf