Nordea signs new insurance partnerships with Tryg and If

General insurances for Nordea’s customers will during 2013 be offered by Tryg in Denmark and Norway and by If in Sweden, Finland and the Baltic countries.

The current agreement on distribution of general insurances between Nordea and Tryg terminates in the summer of 2013. To ensure efficient partnerships and competitive offerings to customers, Nordea has used external international expertise to support it in a thorough business analysis and benchmark study of all markets. The analysis has resulted in a deepened and further developed cooperation with Tryg in Denmark and Norway, where Tryg will also continue to offer Nordea Life & Pensions solutions to its customers. In Sweden, Finland, Estonia, Latvia and Lithuania a new partnership agreement has been entered into with If.

The new partnerships will enable further integration of insurance solutions into Nordea’s comprehensive advisory concept covering a customer’s total financial needs. Customers will also get more simplified access to buying Nordea general insurances.

- We are very pleased to be able to offer our customers competitive solutions from the best possible partners in our various home markets. Both companies are solid and dedicated partners with strong and attractive offers in their markets, says Michael Rasmussen, Head of Retail Banking at Nordea.

For further information:

Erik Durhan, Chief Press Officer, +46 72 728 17 10

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We build strong and close relationships through our engagement with customers and society. Whenever people strive to reach their goals and realise their dreams, we are there to provide relevant financial solutions. We are the largest bank in the Nordic region and among the ten largest financial groups in Europe in terms of total market capitalisation with around 11 million customers. The Nordea share is listed on the Nasdaq Helsinki, Nasdaq Copenhagen and Nasdaq Stockholm exchanges. Read more about us on


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