NENT Group to show W Series motor racing

  • NENT Group acquires exclusive Nordic rights to world’s first all women motor racing championship
  • W Series is the latest addition to NENT Group’s unrivalled motorsports portfolio, which includes Formula 1 and IndyCar
  • NENT Group shows more than 50,000 hours of the world’s best live sporting action every year

Nordic Entertainment Group (NENT Group) has secured the exclusive Nordic media rights to W Series, the world’s first all women motor racing championship. Every race from the 2019 W Series season will be shown live on NENT Group’s Viaplay streaming service and Viasat pay-TV channels, with selected races broadcast on NENT Group’s free-TV channels.

Finland’s Emma Kimiläinen is one of 18 drivers (and two reserves) from 13 countries competing for a $1.5 million prize pool in the first W Series season, which kicks into gear on 4 May at Germany’s famous Hockenheim circuit. The 2019 season will span six races at European tracks such as Assen and Brands Hatch, with an expanded 10 race season planned for 2020 covering Europe, the US, Australia and Singapore.

W Series drivers have extensive experience from competitions such as Formula 2, Formula 3, the GT4 European Series and Japan Formula 4, with the W Series championship intended to provide a bridge to Formula 1. All participants drive identical Tatuus Formula 3 cars with a 1.8 litre turbocharged engine, ensuring highly competitive races every time.

Emma Kimiläinen: “I’m really excited to have made the grid for W Series – it’s an incredible opportunity for me and all the drivers. I’ll be doing absolutely everything to win the series, and knowing that my family, friends and fans in Finland and the Nordics are watching gives me the support and strength to fight for the title.”

NENT Group’s motorsports coverage also includes Formula 1, Formula 2, Porsche Supercup, Race of Champions and Formula Renault Eurocup (in Denmark, Norway and Sweden); and NASCAR and MotoGP (across the Nordic region).

Kim Mikkelsen, NENT Group Head of Sport: “It’s been far too long – 43 years – since a woman started a Formula 1 Grand Prix race. W Series offers thrilling action to race fans, as well as a timely platform to boost female participation at motorsport’s highest level and inspire a new generation of drivers and engineers. We’re proud to become the first in the Nordic region to show W Series, as Viaplay and Viasat continue to fuel the very best motorsports experiences for our viewers.”

Catherine Bond Muir, CEO of W Series: “This is a terrific partnership for us. The Nordic region has some of the world’s most passionate motorsports fans, and what better way to engage and entertain than with live coverage of our all-female single-seater racing? NENT Group is the region’s leading provider of motorsports programming, and our ideal broadcast partner.”

NENT Group brings millions of fans closer to the sports they love – every shot, every goal, every touchdown, every putt, every punch, every lap, every time. NENT Group shows more than 50,000 hours of the world’s best live sporting action every year on its TV channels and streaming services, including NHL and KHL ice hockey, UEFA Champions League, Premier League, Bundesliga and Ligue 1 football, Formula 1, IndyCar, NFL American football, boxing, UFC, tennis, basketball, handball and golf.



Nordic Entertainment Group AB (publ) (NENT Group) is the Nordic region’s leading entertainment provider. We entertain millions of people every day with our streaming services, TV channels and radio stations, and our production companies create content that is experienced around the world. We make life more entertaining by telling stories, touching lives and expanding worlds – from live sports, movies and series to music and original shows. Headquartered in Stockholm, NENT Group is listed on Nasdaq Stockholm (‘NENT A’ and ‘NENT B’).

Contact us: (or Tobias Gyhlénius, Head of Public Relations; +46 73 699 27 09) (or Stefan Lycke, Head of Investor Relations; +46 73 699 27 14)

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