Norse Atlantic Airways Expands Ticket Sales Channels to Global Distribution Systems (GDS) Through APG Partnership

Norse Atlantic Airways, the affordable long-haul airline, is excited to announce a new partnership with Air Promotion Group (APG) to expand the distribution of its ticket sales. Through this collaboration, Norse Atlantic's flights are now available across the Global Distribution Systems (Amadeus, Sabre, Travelport) via the APG Interline E-Ticketing (IET) system and on APG's B2B platform, APG Connect, providing greater convenience for travel professionals to book and manage flights.

This strategic integration marks a significant milestone in Norse Atlantic’s expansion of its global presence. The partnership extends Norse Atlantic’s reach by optimizing the airline’s sales channels through even more preferred ticket channels, offering the airline’s affordable fares, comfort and quality service across a wide network of trade travel partners worldwide.

Through this agreement, Norse Atlantic (N0/Z0) now sells its flights under a pseudo codeshare agreement that is distributed across all major GDS platforms worldwide, including Amadeus, Sabre, and Travelport. By utilizing APG IET platform, Norse's flights are displayed under the A1 code in the GDS, making them fully bookable and sellable on APG’s global stock (GP-275) by IATA and non-IATA agents. This approach maximizes distribution capabilities, reaching travel agents and corporate clients across the globe. Additionally, these flights are also available through APG's B2B platform, APG Connect, allowing travel agencies easy access to book tickets on Norse’s network through a convenient and centralized platform.

The virtual integration also supports Norse Atlantic’s broader strategy to maximize the use of its fuel-efficient Boeing 787 Dreamliner fleet. It aims to ensure high seat occupancy and maintain efficiency, benefiting both peak and off-peak travel periods.

"Our APG partnership is a key step in our strategy, expanding how we connect with our passengers through the GDS system. We are excited to know many future trade partners will embrace this solution, making it possible to offer comfortable travel experiences at more affordable fares on our flights across our Economy, as well as our Premium class, which offers a superior experience for corporate travelers who value comfort and appreciate more budget friendly fares", said Bård Nordhagen, Chief Commercial Officer at Norse Atlantic Airways.

Ophélie Cherdrong, Executive Product Director of APG IET, expressed her enthusiasm about this partnership, stating, “We are very excited to welcome Norse Atlantic Airways to the APG network. The integration of their flights into our IET platform will significantly enhance their global distribution, empowering IATA and non-IATA travel agents and customers worldwide to book Norse flights with ease. This partnership will undoubtedly support Norse in reaching new heights and developing its sales across the world. We are proud to be part of their growth strategy and help them achieve greater success.”

Passengers can expect a relaxed journey on Norse Atlantic’s modern Boeing 787 Dreamliners, which are equipped with state-of-the-art entertainment systems at every seat. For those seeking additional comfort, Norse Atlantic’s Premium cabin offers industry-leading amenities, including 43” seat pitch and 12” recline for a spacious, comfortable experience. 

Norse Atlantic offers three fare options to cater to different travel needs: Light, Classic and Flextra. Light fares provide great value, Classic adds flexible options and extra services, while Flextra includes maximum baggage allowance, two meals, and increased ticket flexibility.

Christina Carare
Communications Manager
media@flynorse.com

About APG
With over 30 years’ experience in airline distribution and over 100 offices globally, APG is the world's largest and most successful airline representation network, partnering with over 200 valued airline clients. APG offers a holistic approach to airline distribution, offering not only airline representation but also interline e-ticketing solutions, NDC, fare filing, settlement support services and also Cargo GSA and interline, all aimed at maximising an airline's revenue potential. 

About Norse Atlantic Airways
Norse Atlantic Airways is a long-haul airline offering affordable fares on direct flights to popular destinations across North America, Europe, Africa, and Asia, including New York, Los Angeles, Las Vegas, Miami, Orlando, Bangkok, Cape Town, Stockholm, Oslo, Athens, London, Berlin, Rome, and Paris. The airline is committed to providing value for money and a great customer experience without compromising on comfort. Founded in March 2021 by CEO and major shareholder Bjørn Tore Larsen, Norse Atlantic operates a modern, fuel-efficient fleet of Boeing 787 Dreamliners. The company's inaugural flight took place on June 14, 2022, from Oslo to New York.