#NorseCulturalExchange: Norse Atlantic Airways promotes cultural exchange between Berlin and New York City in cooperation with the Goethe-Institut.

• Norse Atlantic Airways announces partnership with the Goethe-Institut New York
• The #NorseCulturalExchange project will support cultural exchanges between the Berlin and New York City throughout this summer.

The #NorseCulturalExchange, in partnership with the Goethe-Institut New York, underscores the airline’s commitment in supporting cultural projects across the Atlantic by facilitating travel for artists between Berlin and New York.

Norse is supporting the institute with flights for artists traveling to New York from Berlin for cultural projects and events. Norse Atlantic operates up to four direct weekly flights between the two cities.

Partnership projects include:

• The Artist Talk series “Art & Weise”. Previous participants have included Raphaela Vogel, Tobias Zielony, John Miller, and Anna Ostoya.
• The “Helen und Kurt Wolff Prize“. The formal award ceremony takes place in early October, bringing together authors, translators, and representatives of the publishing industry.
• Das “festival neue literatur“, a festival showcasing German-speaking authors from Germany, Austria and Switzerland.
• The German Film Office at the Goethe-Institut will be showcasing filmmakers and actors at various events across the USA.

"We are very pleased to be able to support these projects in partnership with New York Goethe-Institut by facilitating the sharing of cultural diversity and the works of these esteemed artists. We take pride in enabling more people to explore the world and experience other cultures first hand thanks to our affordable fares, “ said Bjørn Tore Larsen, CEO and founder of Norse Atlantic Airways.

The Goethe-Institut, Germany's global cultural institute added: "We are delighted with this collaboration that will create a vibrant cultural exchange. Through cooperation with Norse Atlantic, we can further advance our mission to increase international cultural awareness and we look forward to welcoming many artists to New York this summer," says Jörg Schumacher, Director of the Goethe-Institut New York.

About Goethe-Institut New York:

The Goethe-Institut is the global cultural institute of the Federal Republic of Germany. With currently 151 institutes in 98 countries, it promotes the knowledge of the German language, fosters international cultural cooperation. Through partnerships with partner institutions in numerous other locations, the Goethe-Institut has a total of around 1,000 contact points worldwide.

In New York, the Goethe-Institut has been linking Germany, Europe, and the USA since 1969. From Union Square in Downtown Manhattan, the institute team manages a network of partners in the cultural and educational fields in New York State, Pennsylvania, and New Jersey, offering its own language courses and events on current socio-political debates and contemporary cultural productions from Germany. Special emphasis is placed on the promotion of literature and translation as well as visual arts. With the German Film Office (established in 2020) and the student exchange program GAPP (established in 1972), the institute reaches target groups throughout the USA.

Philip Allport
Senior Vice President Communications
media@flynorse.com

Norse Atlantic Airways is an airline that offers affordable fares on long-haul flights, primarily between Europe and the United States. The company was founded by CEO and major shareholder Bjørn Tore Larsen in March 2021. Norse has a fleet of 15 modern, fuel-efficient and more environmentally friendly Boeing 787 Dreamliners that serve destinations including New York, Los Angeles, Las Vegas, Orlando,  Miami, Bangkok, Oslo, Athens, London, Berlin, Rome, Paris and Cape Town. The company's first flight took off from Oslo to New York on June 14, 2022.