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JAYS launch True Wireless with ANC

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General press release

Swedish lifestyle and audio product developer JAYS launch their first True Wireless model with active noise cancelling (ANC) and HearThrough mode, t-Seven True Wireless. Equipped with dual microphones for perfect call quality, wireless charging, automatic ear detection, touch controls and much more, the t-Seven is the most advanced product so far in the JAYS line-up. 

The t-Seven True Wireless is packed with features and is engineered with the latest technology to make the user experience seamless. “The t-Seven is, as the other products in our line-up, made with an ambition to simplify life for our users. Dual microphones for perfect call quality, ANC and HearThrough to make it possible to keep the t-Seven in your ears throughout the day. It also delivers an impressive sound making your listening experience outstanding. All together this is JAYS most advanced product so far” says Fredrik Sjölander Product Development Director.

The t-Seven is the third True Wireless product JAYS launched within a year and it will enhance JAYS range of True Wireless models. The t-Seven True Wireless is launched in black and white color and will be available in stores by December. 

Some details and functions of t-Seven True Wireless: 

  • Dual superior microphones
  • Active Noise Cancelling
  • HearTrough mode
  • Automatic Ear Detection
  • Wireless charging
  • 20 hours total playtime
  • Voice control 
  • Touch controls
  • Bluetooth 5.0 


t-Seven True Wireless MSRP                                    
SEK 1499                                                                                             
USD 149                              
EUR 149                                                 
GBP 129                                                  

For further information, please contact:
Henrik Andersson, CEO 
Mobile: +46 761 99 35 55 
Email: henrik.andersson@northbazegroup.com 

About Northbaze Group AB (Publ).
Northbaze Group was founded in 2006 with a vision that everyone should have the opportunity to experience great sound and sophisticated design. The Group currently develops, produces and markets its own brands and products within “Audio & Sound” and “Smart Mobility” for selected markets globally and online. Northbaze Group currently has operations in Sweden, Germany, China and Thailand, where the company's own production “Adiantes” is located for premium skin- and leather products for both external brands as well as production within Smart Mobility.

In recent years, the Group has expanded within “Smart Mobility” through the acquisition of Krusell, which designs and manufactures mobile accessories, bags and shells of the highest quality and which also has its own production of exclusive skin- and leather products for global customers. In the “Audio & Sound” area, the Group acquired the award-winning Danish audio brand CLINT® Digital in 2019 with the aim of establishing the Group's future investment in streamed sound via multimedia and smart speakers. The German e-commerce company KAVAJ was acquired and integrated in April 2019 in order to strengthen the company's online presence through primarily Amazon and other online marketplaces.

In 2020, the Group formed a new business area by highlighting its own production unit for exclusive skin- and leather products within Smart Mobility with the increased external production for other brands. The new business area "Adiantes" includes premium OEM manufacturing in Thailand for exclusive leather products and accessories within Smart Mobility. Adiantes offers its partners a competitive alternative to other and in-house manufacturing for their major brands. Adiante's qualities and focus on sustainability have already attracted several international clients to enter into long-term partnerships with the company, and further customer collaborations are under construction.

The Northbaze Group's vision and growth strategy is based on strong organic growth with profitability in combination with acquisition-driven growth in the audio segment and other closely related products and services in consumer electronics as well as smart connectivity and mobile products. Northbaze Group intends to carry out the majority of acquisitions under the right conditions in the coming years in order to diversify and build a strong group with a clear focus on long-term growth under profitability.

The Northbaze Group's long-term financial goal is to have an annual growth of 20 percent with a simultaneous profitability of at least 10 percent EBITDA and an equity / assets ratio exceeding 30 percent. The Group's goal is to increase the share of sales in B2C and online by approximately 10% per year over the next three years to just over 30%, while at the same time strengthening the offering through existing retail market channels. The Group will not provide ongoing detailed forecasts. Instead, the business will be completely directed towards the company's long-term financial goals.

Northbaze Group intends to make acquisitions in the coming years with the aim of diversifying and building a strong group with a clear focus on long-term growth under profitability. Northbaze Group AB (publ) is a public company listed at Nasdaq First North Growth Market. Certified Adviser is Partner Fondkommission AB, with email-address info@partnerfk.se and phone + 46 31 761 22 30.


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