Northbaze Distribution announces distribution partnership with Ingram Micro B.V.

Report this content

Gothenburg, February 11, 2022 – Northbaze Distribution, part of Northbaze Group AB (Publ.) (” Northbaze”) is announcing the company has signed an agreement with Ingram Micro B.V., to distribute products from Northbaze in the Benelux.

Northbaze, a Swedish company focusing on mobile accessories with brands such as Copter, Krusell, Kavaj and Jays within its range is further strengthening its presence on the Dutch market by agreeing to start a partnership with leading distributor Ingram Micro B.V. in a strong market for audio and mobile accessories.

In joining forces with Ingram Micro B.V., Northbaze will gain important commercial access to Dutch consumers via Ingram Micro’s distribution partnerships, both within the consumer as well as the B2B market.

With $49 billion in revenue and sales in 160 countries, Ingram Micro is a global leader in technology and supply chain services. The company has been operating in the Netherlands since 1988, making Ingram Micro B.V. a leading technology distributor in the Netherlands.

“Ingram Micro is very proud to add Northbaze Group to its vendor portfolio. Brands like Krusell, Jays and Copter strengthen our A-brand portfolio of accessory brands. Krusell, with its high-end leather smartphone and headset cases, is a perfect fit and is back after an absence from the Benelux market. Jays offer high end audio products and Copter is one of the leading brands in screen protection. All these brands are a perfect fit in our brand strategy for mobile accessories. Finally, in owning its own factory in Thailand, Adiantes the company has environmental compliance and social compliance very high on the agenda. Things that are very important to us when signing up new vendors and brands”, says Joram Sluijter, Sr. Business Unit Manager at Ingram Micro B.V. 

“It is an exciting time for us to be back on the Benelux market. History has shown the importance of having a strong presence in Benelux and we are extremely happy to be back. Moreover, for us as a company, this is pivotal step in a wider strategy of growing our export business”, says Henrik Andersson, CEO Northbaze Group AB. 

The agreement is in place and transactional business will commence in February 2022.

For further information, please contact:
Henrik Andersson, CEO
Mobile: +46 761 99 35 55

About Northbaze Group AB (Publ)
Northbaze Group was founded in 2006 and has over the years expanded its target to a business idea that is to develop innovative and functional products within the audio, IT and mobile accessories area to simplify and improve people's experience of mobile devices and bridge people's lives together with today's technology. By controlling manufacturing and working closely with the market, we can refine existing brands and develop complementary brands to adapt to an ever-changing landscape and market needs for new smart solutions to simplify people's lives in a changing and increasingly technical world.

The vision is to create simplicity in people's increasingly technical lives by offering smart and functional audio products and IT accessories.

The shares in Northbaze Group (publ) are traded on the Nasdaq First North Growth Market. Certified Adviser is Partner Fondkommission AB with e-mail address and telephone number +46 31 761 22 30.