Northbaze Group has launched a partnership with Intraco Trading

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Gothenburg, November 2nd, 2021 - Northbaze Distribution AB, is partnering up with Intraco Trading to serve as a value-added distributor in the Gifts & Premiums market within the New Wave Group (publ).

Northbaze Distributution AB, part of Northbaze Group has successfully launched a partnership in the pursuit to extend its business to the Gifts channel. Initially, Northbaze will supply its branded products from JAYS and KRUSELL. With time, this will also develop into Northbaze being a producer of branded as well as non-branded products.

Intraco Trading is a high-end supplier for distributors in the Gifts & Premiums market that supports different costumers across Europe. Intraco is a central hub for New Wave Groups technical promotional products.

"We are very excited to start our cooperation with Intraco. Intraco has the tools we have been missing to fully being able to reach with our products within the gift market pan-europe", says Henrik Andersson CEO at Northbaze Group.

“With an excellent sales pitch and great products, we can elevate our business within the Audio segment to the next level. With that quality and range from WiFi speakers and TWS we are looking forward to taking the next step together”, says Mark van Heesch, General Manager at Intraco Trading.

Northbaze delivered the first products in November and both parties see this a long-term partnership.

For further information, please contact:
Henrik Andersson, CEO
Mobile: +46 761 99 35 55

About Northbaze Group AB (Publ)
Northbaze Group was founded in 2006 and has over the years expanded its target to a business idea that is to develop innovative and functional products within the audio, IT and mobile accessories area to simplify and improve people's experience of mobile devices and bridge people's lives together with today's technology. By controlling manufacturing and working closely with the market, we can refine existing brands and develop complementary brands to adapt to an ever-changing landscape and market needs for new smart solutions to simplify people's lives in a changing and increasingly technical world.

The vision is to create simplicity in people's increasingly technical lives by offering smart and functional audio products and IT accessories.

The shares in Northbaze Group (publ) are traded on the Nasdaq First North Growth Market. Certified Adviser is Partner Fondkommission AB with e-mail address and telephone number +46 31 761 22 30.