AUTUMN DATE FOR BUPA GREAT EDINBURGH RUN

One of Scotland’s most popular 10km running event, the Bupa Great Edinburgh Run, is to move from its traditional date in May to Sunday October 2nd in 2011.

Entries for the event open at midnight on Wednesday 1st December and organisers believe that the new date will be popular with runners and will fit well into the Autumn running calendar. Lynsey Stephenson, communications manager of Nova International said, “Autumn is a very popular time of year for running and we feel the time is right for the Bupa Great Edinburgh Run to have a more prominent space in the Scottish running calendar.” The run, which attracts runners of all abilities from across the U.K, has grown significantly in terms of the number of participants in recent years. It is televised live on Channel 5 and in 2010 was the subject of a one hour highlights programme on BBC Scotland. The Bupa Great Edinburgh Run will follow the same course as in 2010 after the success of the event starting and finishing in Holyrood Park for the first time earlier this year. The 10km route takes in many of Edinburgh’s most famous historic attractions and is regarded by many as one of the most scenic city centre running events in the world, as it passes Edinburgh Castle, the famous cobbles of the Royal Mile, the Scottish Parliament building. The day also features the Bupa Junior and Mini Great Edinburgh Runs, suitable for youngsters of all abilities aged 3 – 14 years covering 2.5km and 1.5k respectively, which also opened for entries today. Nova International is the team behind the 5km Bupa Great Winter Run, Bupa Junior Great Winter Run and Bupa Great Edinburgh Cross Country, which takes place in the city on Saturday 8th January. For more information visit www.greatrun.org Ends For more information contact Lynsey Stephenson Nova International 0191 2263249 07595564266 Editors Notes • Nova International also organises the 5km Bupa Great Winter Run taking place in Edinburgh on Saturday 8th January 2011. • Anyone who enters the Bupa Great Winter Run and the Bupa Great Edinburgh Run will receive a £5 discount from their total entry fee. Nova International The Bupa Great Edinburgh Run and Bupa Junior and Mini Great Edinburgh Run is brought to you by a partnership between the City of Edinburgh Council, EventScotland and event organisers Nova International and is sponsored by Bupa. Nova International, headed by Olympic Medallist Brendan Foster is one of the UK’s leading event management and sports marketing agencies. The company’s current brand portfolio also includes some of the biggest running events in the world all based on the Bupa Great North Run, the world’s biggest half marathon with over 54,000 entries. Nova International was established in 1988 and has a strong sporting pedigree. Based in Newcastle upon Tyne, Nova has established itself as a market leader in the world of sports marketing and event management. For more information please visit www.greatrun.org. Bupa Bupa’s purpose is to help people lead longer, healthier, happier lives. A leading international healthcare provider, we offer personal and company health insurance, run care homes for older people and hospitals, and provide workplace health services, health assessments and chronic disease management services, including health coaching, and home healthcare. With no shareholders, we invest our profits to provide more and better healthcare. We are committed to making quality, patient-centred, affordable healthcare more accessible in the areas of wellness, chronic disease management and ageing. Employing over 50,000 people, Bupa has operations around the world, principally in the UK, Australia, Spain, New Zealand and the USA, as well as Hong Kong, Thailand, Saudi Arabia, India, China and across Latin America. For more information, visit www.bupa.com City of Edinburgh Council The Bupa Great Edinburgh Run is part of the City of Edinburgh Council's Activcity programme, which promotes sport and physical activity events throughout the city. The Bupa Great Edinburgh Run is a great example of an event which helps the people of Edinburgh to get active! www.eventsedinburgh.org.uk. Edinburgh's sporting calendar for 2011 is shaping up to be truly exhilarating, the Touch Rugby World Cup in June, the Nocture City Centre Cycle Race in July, and the Golden Oldies World Hockey the World Karate Championships in September just a taster of what is on offer. For more information, visit www.eventsedinburgh.org.uk. EventScotland EventScotland is the national events agency. EventScotland is working to make Scotland one of the world’s leading event destinations. By developing an exciting portfolio of sporting and cultural events EventScotland is helping to raise Scotland’s international profile and boost the economy by attracting more visitors. For further information about EventScotland, its funding programmes and latest event news visit www.EventScotland.org

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