Fred Dixon President & CEO NYC & Company
On March, 14, 2014, Mayor Bill de Blasio announced the appointment of Fred Dixon as President & CEO of NYC & Company, New York City’s official marketing, tourism and partnership organization. With more than 23 years of experience in the travel industry, Dixon has the overall responsibility for developing and implementing New York City’s tourism and convention development strategy internationally as well as in domestic leisure and business markets. At NYC & Company, he has built a professional sales and marketing team that is at the core of the organization’s strategy to increase visitation and increase economic impact across the City.
Joining NYC & Company in 2005, Fred leads the aggressive and successful expansion of the City’s international marketing efforts. With a strategic focus on growing visitation and visitor spending, NYC & Company focused on emerging global markets rapidly expanding the City’s presence from six traditionally strong origin markets to 18 offices covering 25 countries in just over two years. With a network of sales, marketing and press professionals in diverse feeder markets from Australia to the UK, China to Mexico and India to Brazil, New York City remains at the forefront of inbound international tourism to the US.
The period from 2005 to 2013 has seen a 68% increase in international visitation from 6.8 million to over 11.4 million a year, more than 1½ times faster than the US as a whole. Economic activity as a result of international visitor spending is rising faster than the economy overall and reached $18 billion in 2013, a 68% increase since 2005. The total economic contribution of the industry is now over $55 billion annually, supporting over 370,000 jobs and contributing over $3.5 billion to local taxes.
A respected and valued leader in a global industry with positions on travel industry association boards and planning committees, Fred has served on boards including National Tour Association (NTA), Tourism Cares, Student & Youth Travel Association (SYTA), US Travel Association/IPW Planning Committee and was the City’s appointment to the Board of the Javits Center Operating Corporation.
He is the city’s primary liaison to the state’s travel and tourism industry in addition to Empire State Development and I Love NY. Locally Fred has built tactical relationships with industry partners, airlines, cruise, and transportation; credit cards and OTAs; hotels, restaurants and entertainment companies; the City’s arts and cultural organizations, borough tourism offices and the small business members of NYC & Company across all five boroughs that keep the industry growing and creating jobs and opportunities.
Prior to joining NYC & Company, Fred served in key positions at the Nashville Convention & Visitors Bureau, Planet Hollywood International, The Biltmore Estate, the Gatlinburg Convention & Visitors Bureau, Delta Airlines and Group Sales Box Office.
Fred is a graduate of the University of Tennessee and resides in midtown Manhattan.
Photo: Elin Norlin PR and Communications Manager at Comvision, Fred Dixon President & CEO of NYC & Company and Johnny Gardsäter Sales and Marketing Director at Our Man in Scandinavia.
For PR, media and communication in Scandinavia/Finland contact:
Elin Norlin, elin@comvision.se, 070 279 86 40
About NYC & Company:
NYC & Company is the official marketing, tourism and partnership organization for the City of New York, dedicated to maximizing travel and tourism opportunities throughout the five boroughs, building economic prosperity and spreading the positive image of New York City worldwide. For more information, visit nycgo.com
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