NYC & COMPANY APPOINTS NEW AGENCY FOR SCANDINAVIA AND FINLAND
—Our Man in Scandinavia to Provide Travel Trade and PR Representation in Market Beginning this Month—
New York City (January 9, 2014) – NYC & Company, New York City’s official marketing, tourism and partnership organization, today announced the appointment of Our Man in Scandinavia as the representative agency for Scandinavia and Finland, handling sales, marketing and PR in the region. Our Man in Scandinavia, based in Stockholm, will work with NYC & Company to strengthen New York City’s reach as a primary brand and destination for travelers from Scandinavia and Finland. Our Man in Scandinavia’s public relations and communications work will be handled through a partnership with Stockholm-based PR firm Comvision AB.
“Our Man in Scandinavia and their partner, Comvision, will be an asset to NYC & Company as we seek to further expand New York City’s share of the growing Scandinavia and Finland travel market. We are eager to enhance our work in the market with the travel trade and the consumer and trade media to promote the five boroughs to travelers from every corner of this important region,” said Fred Dixon, NYC & Company’s interim President & CEO.
“Our Man in Scandinavia and partner Comvision will be instrumental in maximizing NYC & Company’s media outreach efforts throughout Scandinavia and Finland. As more consumers book direct, we need to ensure they are knowledgeable about the ever-evolving New York City product and the diversity of experiences available to them throughout the City’s vibrant neighborhoods,” said Kimberly Spell, NYC & Company’s Chief Communications Officer.
Our Man in Scandinavia will serve the travel trade and the consumer and travel trade media throughout the Scandinavia/Finland region; the office, located at Engelbrektsgatan 9-11,114 32 Stockholm, is not a visitor walk-in location.
“We are excited and proud to be part of the team assigned to represent one of the world’s strongest destination brands, New York City, and to be part of a new and strong marketing effort of NYC & Company in the Scandinavia and Finland markets. Together with the public relations firm Comvision, we will form a strong team of skills, ideas and experience to support New York City,” commented Johnny Gardsäter, Sales and Marketing Director of Our Man in Scandinavia.
“We are pleased to work with NYC & Company and our partner Our Man in Scandinavia to provide public relations and communications support to one of the world’s most iconic brands—we look forward to spotlighting all the unique attributes the five boroughs has to offer to an audience of intrepid Scandinavia and Finnish travelers,” said Lars-Ola Nordqvist, CEO for Comvision.
Trade sales and marketing queries in the Scandinavia/Finland region should be directed to Johnny Gardsäter at johnny@ourmaninscandinavia.com; PR and media queries should be forwarded to Elin Norlin at elin@comvision.se.
About NYC & Company: NYC & Company is the official marketing, tourism and partnership organization for the City of New York, dedicated to maximizing travel and tourism opportunities throughout the five boroughs, building economic prosperity and spreading the positive image of New York City worldwide. For all there is to do and see in New York City, visit nycgo.com.
About One Man in Scandinavia: Our Man In Scandinavia, registered as OMIS Travel Representation AB are a Stockholm based full service sales and marketing company representing Alamo Rent A Car, Virgin Atlantic, El Monte RV and Visit Florida and other products in the Scandinavian market.
About Comvision: Comvision AB is a Swedish, well renowned and experienced communication and PR agency, with unique competence within the areas of national and foreign travel, tourism and corporate relations and communications. Representing Emirates Airlines, momondo, Pirelli, DB Autozug and other clients in the Scandinavian market.
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