NYX Interactive goes East – establishes a business in Singapore

NYX Interactive have taken further steps in the international expansion they are aiming for as well as increasing knowledge and capacity within product development and operations.

Acknowledgement of the right strategy ’as part of our expansion plan this is a strategically important decision. Europe is within our reach; overall interest in the company is high and the number of customers steadily increasing. We need to extend our capacity to meet the markets need of our products. Now we are able to look towards the East to the gigantic Asian market’ says Staffan Lindgren, CEO of NYX Interactive.

The new investment creates increased speed-to-market and boosts efficiency. NYX Interactive is growing quickly and employment is at an all time high. There is also an interest to establish the company where the active market is or will be in the near future. In February NYX Interactive are participating in the I-Gaming Expo in Macau for the first time and are ready to take on Asia.

"This will lead to flexibility, which is tremendously valuable to operators. They cannot afford to be locked into long, ironclad lead times with restrictions that prohibit rapid expansion. To strengthen our offering in the increasingly consolidated market place, we have to be able to provide this possibility’ says Staffan Lindgren.