DISCOVER THE « LIFE THROUGH GLASS » PHOTO CONTEST AND EXHIBITION
Glass is transparent and invites you to come and see it!
The worldwide leader in glass packaging, O-I has been partnering with its long-time client Bouvet-Ladubay to leverage the online reputation of glass through social networks
The « Life through Glass » worldwide photo contest, launched by O-I in partnership with French wine brand Bouvet-Ladubay on September 25th, has revealed its top 25 photos. Member of jury Alain Mingam, a world media award-wining photoreporter says: « The glass bottle is the genuine elixir setting that we’re used to having in all kind of situations celebrating life, love, friendship and even sadness. The photographer’s challenge deals with the ability to catch the beauty of glass, reflecting every moment of life ». He adds « Candidates chose to emphasize the transparency of glass by playing on shade and light ».
Besides Alain, who is also an agent for photographers, a curator for exhibitions and an active member of “Reporters sans Frontières”, the jury comprised well-known people such as the Swiss artist Peter Knapp, Brigitte Huard from Elle Décoration, Marie-Lys Singaravélou who owns a major art gallery in Bordeaux, and Patrice Monmousseau and Jean-Maurice Belayche, respective CEO and Public Relations Director at Bouvet-Ladubay, both keen on art. They all share a common passion: photo, art and wine.
Patrice Monmousseau, who is very involved in contemporary art, says: « What I enjoy in this project is how a wine brand and an industrial player can support two intimately related materials – glass and wine – by organizing a public art event through social networks in harmony with renowned artists and photographers ».
O-I has selected the art gallery MLS, located in the trendy area of Bordeaux Chartrons, to organize an exhibition of the top photos from November 28th until December 11th. « I like the idea that art belongs to everybody and that social networks can launch artists through a participative process », explains Marie-Lys Singaravélou from MLS Gallery. « More than 1,200 artists like you and me participated in the ‘Life Through Glass’ contest with 2,630 photos submitted that were liked 200,000 times and seen by 1,330 000 Internet visitors! The virtual play is now taking shape in an exhibition. »
Taking the advantage of the Vinitech fair, O-I and Bouvet-Laduday are inviting their wine customers and the media to a private preview on November 27th. This special event will also be the opportunity for a conference covering the subject of how wine businesses can develop through social networks, with a key speaker expert in digital marketing.
Brigitte Huard from Elle Decoration is amazed: « Being part of the jury enabled us to compare different ways of writing on glass and wine by graphic, sensual, pictorial or commercial photo lay-outs. Glass provides an extraordinary understanding of special life moments and I had a great time reading the stories of all these photos. »
Glass is transparent but if you’re in Bordeaux at the end of the month, come and visit it with your eyes wide opened at the MLS gallery from November 28th until December 11th!
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For further information and a selection of high resolution and web optimised images please contact Philip Tutt at 360 Integrated on:
Tel: 44 (0) 7785 718901 E-mail: philip@360integrated.com Twitter: @360IntegratedPR
MEMBERS OF THE JURY
Alain Mingam, reporter and photographer, exhibition curator
Administrator of "Reporters Sans Frontières" association, former Chief Editor of Gamma and Editorial Director at Sygma.
Peter Knapp, unclassifiable Swiss artist
Born in Switzerland in 1931, he begins photo in 1945. He turns to painting and moves to Paris in 1952 where he becomes Director of Galeries Lafayette before heading Elle. He changes people opinion on fashion, experiences new techniques and enhances his work as a photographer. Renowned for his movies and short films, this great artist gets involved in a wide range of projects, considering who he meets and what he feels like.
Brigitte Huard, Elle Décoration
Reporter and Secretary-General of Elle Decoration’s editorial board.
Marie-Lys Singaravélou, MLS Art Gallery
Owner of MLS Art Gallery in Bordeaux (Chartrons).
Patrice Monmousseau, CEO of Bouvet-Ladubay
Patrice Monmousseau is a true passionate of his company and products since his early days at Bouvet-Ladubay. He joined the company when he was 18 and worked his way up. Over a period of 10 years he learns everything there is to know about the Bouvet-Ladubay cellars, stretching over 8 kilometers, and all the elements of the production of quality sparkling wines. Still today he is personally in charge of the assembly of all the cuvées of Bouvet-Ladubay. Passionate about the arts and keen on mechanics, Monmousseau has for the past 20 years associated the Bouvet brand with major sporting and lifestyle events in France.
Jean-Maurice Belayche, Public Relations Director of Bouvet-Ladubay
As a producer through his Nompareille Productions company, he supported « Winter Frog » with Gerard Depardieu, Eriko Takeda and Sabine Lenoel, which was part of the 2012 Cannes festival official selection.
Viivika Remmel, Marketing Director O-I Europe
Viivika joined O-I in 2006 and has held various regional and Europe marketing positions. Prior to working with O-I, Viivika spent five years in management consulting working with leaders, entrepreneurs, scientists, investors as well as government officials in various business areas and industries.
Bruno Delamalle, Sales Director O-I France
Through his sales abilities, Bruno Delamalle helps increasing the group results in France. At the crossroads of all functions, he implements an ambitious strategy and manages a team that combines local concerns and global synergies. O-I five key markets – wine, spirits, beer, food non alcoholic beverages –have no more secret for him.
Alain Brunet, Sales Director O-I Western France
Working in the glass industry since 1991, Alain Brunet has held various sales positions at
O-I. Today he is in charge of Western France for the wine market and is also a member of wine tasting clubs for connoisseur, including the famous Bacchus club in Bordeaux.
PROJECT INITIATOR
About « Life through Glass »
« Life Through Glass » is a worldwide photo contest on social networks launched by O-I in partnership with Bouvet-Ladubay from September 25th untill October 16th 2012. Any person aged 18 and over can post their photographs on facebook.com/Glassislife and Instagram (using the hashtag #throughglass) to present Glass and wine in a creative and artistic way.
About Glass is Life™
O-I’s Glass Is Life™ marketing campaign showcases the unique and unmatched qualities of glass packaging and its ability to build successful food and beverage brands. CEOs, brand managers, environmentalists, designers, parents and other thought leaders around the world have rallied behind the campaign to share their passion for glass. Glass Is Life™ also highlights the inherent love consumers have for glass. The Life through Glass contest is part of Glass Is Life™ and targets all people aged 18 and over, among with the 240,000 fans of Facebook and the 14,000 followers of Twitters of Glass Is Life™. For more information, visit www.GlassIsLife.com.
About O-I
Owens-Illinois, Inc. (NYSE: OI) is the world’s largest glass container manufacturer and preferred partner for many of the world’s leading food and beverage brands. With revenues of $7.4 billion in 2011, the company is headquartered in Perrysburg, Ohio, USA, and employs more than 24,000 people at 81 plants in 21 countries. O-I delivers safe, effective and sustainable glass packaging solutions to a growing global marketplace.For more information, visit www.o-i.com.
About Bouvet-Ladubay
Founded in Saumur in 1851 by Etienne Bouvet and Celestine Ladubay, Bouvet-Ladubay produces Val de Loire sparkling wines, both distributed in France and exported to more than 45 countries. First player of Saumur Brut, Bouvet-Ladubay targets excellence through its Excellence des Bruts de Loire brand that are top of the range quality wines thanks to a four-generation know-how.
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