Incredible Discoveries Announces Launch of ClaroSwiss Direct Response Commercial
Direct Response Spot to Start Airing in Over 100 Million US Households
POMPANO BEACH, FL (July 8, 2013) Incredible Discoveries®, a division of O2 Media™, Inc., and one of the largest producers of direct response infomercials, today announced that production of a direct response commercial campaign is complete for the ClaroSwiss Water Filtration System.
National cable television airtime has been secured and Incredible Discoveries will begin running the commercial this week. Initially, media tests will be conducted across various stations and targeted demographics nationwide. Once benchmarks are achieved, Incredible Discoveries will optimize and rollout the commercial for ClaroSwiss across all markets. The initial media test is scheduled to air on targeted national cable stations including: the Cooking Channel, Lifetime Real Women, Chiller, Veria, and the Live Well Network. Estimates indicate that over 100 million US households will be reached.
More than ever, consumers have proved that despite the advent of eBay and other online shopping options, the Direct Response channel sells product; some estimates put this growing industry close to $300 billion in sales last year. Everyone from Cindy Crawford and P. Diddy, to giant Fortune 500 companies including Proctor & Gamble, Microsoft, and Clorox have discovered the power of Direct Response TV and have validated this marketing approach. Incredible Discoveries has always believed that Direct Response is the perfect vehicle to launch a product nationwide.
"Direct Response commercial spots or infomercials require a sophisticated approach that generates an immediate response for sales, builds brand awareness and creates excitement. I have experienced firsthand how a successful Direct Response campaign can introduce a product to the marketplace, while synergistically supporting all of the other sales and marketing initiatives," said Lee Kaplan, Operations Manager for Incredible Discoveries, who produced the commercial for ClaroSwiss, and is providing the campaign management for the Direct Response campaign. "ClaroSwiss has positioned their products to fill the needs of pure and healthy water. We are looking forward to showcasing this spectacular product in a relevant, educational and informative commercial. Their website can be seen at www.BuyClaroSwiss.com."
Incredible Discoveries also occupies a unique position in the direct response industry. They are a division of O2 Media™, Inc., which produces the daily morning show for women, The Balancing Act® airing on the Lifetime Network. As a part of their layering approach in direct response strategy, they featured ClaroSwiss in an educational segment, which has assisted in branding and heighten their chance of success.
For more information on Incredible Discoveries’ unique go-to-market strategy, please contact Lee Kaplan via email Lee@IncredibleDiscoveries.com, or via phone 954.935.3162, ext. 230.
ABOUT INCREDIBLE DISCOVERIES
Incredible Discoveries, a division of O2 Media, Inc., is a fully integrated production and marketing company that specializes in both short form and long form direct response infomercial development. Incredible Discoveries has a unique approach that allows them to work side-by-side with product manufacturers in developing go-to-market strategies via multi-media venues. Incredible Discoveries hosts a team of dynamic professionals with years of direct response ingenuity and expertise. Their unique and fresh approach to infomercial programming has facilitated partnerships with some of the largest agencies and manufacturers in the world. Visit us at www.IncredibleDiscoveries.com.
ABOUT O2 MEDIA™
O2 Media™ is an award-winning full-service integrated media and production company specializing in launching brand names out into the world through compelling storytelling and two-way conversations. Our team of Production, Marketing and Technology experts generate buzz and brand awareness for our customers and content partners with a fully integrated media solutions mix using our four Branded Entertainment TV shows, Direct Response, Print and Online Marketing channels. Visit us at www.o2MediaInc.com
CONTACT:
Lee Kaplan
Incredible Discoveries
954.935.3162, ext. 230
Lee@IncredibleDiscoveries.com
www.IncredibleDiscoveries.com
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