Incredible Discoveries Announces Roll-Out of the Bios Anti-Snore Pillow Infomercial
Following a Successful Media Test, Full Roll-Out Planned for the BIOS™ Pillow in the United States.
POMPANO BEACH, FL (May 14, 2013) Incredible Discoveries®, a division of o2 Media™, Inc., and one of the largest producers of direct response infomercials, today announced they will roll-out the infomercial for BIOS™ Anti-Snore Pillow in the United States.
“This an exciting launch for Incredible Discoveries,” said Lee Kaplan, Operations Manager for Incredible Discoveries. “The first month of media testing has proven to be very successful, and we’re excited to introduce this revolutionary new product to households in the United States. By employing our unique BranduWin™ strategy, which includes branding, marketing, and direct response television (DRTV), the BIOS™ Anti-Snore Pillow will soon be a household name in the United States.”
The BIOS™ Anti-Snore Pillow was developed by BioSmart Sciences, Inc., an advanced bioscience company specializing in the application of sleep science and biomechanics to posture and sleep products in the consumer, business and medical sectors. The company’s products, which include pillows, mattresses and chairs, are based upon biomechanical and sleep research, producing an array of proprietary, next-generation sleep products which fulfill the promises of better sleep, higher productivity, better health and slower aging.
Having undergone three clinical studies and a biomechanical study, the BIOS™ Anti-Snore pillow received FDA clearance for reduction of snoring events and the symptoms of mild sleep apnea. In fact, the clinical trials demonstrated a 78% reduction in the number of snoring events, 86% reduction in the duration of snoring events and a 24% reduction in mild sleep apnea.
Mark Bradlee, CEO of BioSmart™ said, “We are very excited to be launching our clinically-tested pillow via direct response television with Incredible Discoveries in order to properly inform the viewers of the science behind our BIOS Anti-Snore Pillow and how it can change people’s lives” .
Incredible Discoveries also occupies a unique position in the direct response industry. They are a division of o2 Media, Inc., which produces the daily morning show for women, The Balancing Act airing on the Lifetime Network. As a part of their layering approach in direct response strategy, Incredible Discoveries will be featuring the BIOS™ Anti-Snore Pillow in an educational segment on the importance of sleep to good health which will assist in branding and heighten the product’s chance of success.
For more information on Incredible Discoveries’ unique go-to-market strategy, please contact Lee Kaplan via email Lee@IncredibleDiscoveries.com, or via phone 954.935.3162, ext. 230.
ABOUT INCREDIBLE DISCOVERIES
Incredible Discoveries, a division of o2 Media, Inc., is a fully integrated production and marketing company that specializes in both short form and long form direct response infomercial development. Incredible Discoveries has a unique approach that allows them to work side-by-side with product manufacturers in developing go-to-market strategies via multi-media venues. Incredible Discoveries hosts a team of dynamic professionals with years of direct response ingenuity and expertise. Their unique and fresh approach to infomercial programming has facilitated partnerships with some of the largest agencies and manufacturers in the world. Visit us at www.IncredibleDiscoveries.com.
954.935.3162, ext. 230
About O2 Media™
O2 Media™ is an award-winning full-service integrated media and production company specializing in launching brand names out into the world through compelling storytelling and two- way conversations. Our team of Production, Marketing and Technology experts generate buzz and brand awareness for our customers and content partners with a fully integrated media solutions mix using our four Branded Entertainment TV shows, Direct Response, Print and Online Marketing channels.
For more information visit www.o2mediainc.com