OKI Data Americas Introduces Versatile and Compact LD610 Series of Desktop Label Printers to Award-Winning Product Line

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Mount Laurel, NJ (November 29, 2011) – OKI Data Americas today announced the introduction of the LD610 Series of Thermal Transfer and Direct Transfer label printers to the company’s broad portfolio of portable, desktop and enterprise Label/POS products. The LD610 Series consists of both the Direct Thermal LD610DT model and the Thermal Transfer LD610TT model. This group of versatile and compact desktop label printers is designed for convenience and high performance in demanding environments, and is backed by a two-year Advanced Overnight Exchange warranty[i].

The LD610 Series was designed with performance in mind as a convenient printing solution for barcode label and tag production. These cost-effective printers, available at a starting list price of $594, are ideal for businesses that value tracking, accuracy, compliance and reliability. Industries from manufacturing to healthcare and from retail to banking will benefit from the printers’ best-in-class 203 dpi at speeds of 100mm per second[ii], plus 8 MB RAM combined with a 4 MB Flash memory. The printers’ robust design and color scheme are ideal for the most demanding environments.

“The OKI LD610 Series features superior printers at an affordable price-point, backed by a two-year warranty” said Nicholas Ciarlante, Director of the Specialty Products Business Unit for OKI Data Americas. “These compact, flexible, and simple-to-use printers can be easily integrated into any work environment. The LD610 Series printers are ready out of the box, offering a number of standard features for today’s demanding workplace.”

The LD610 Series joins OKI’s suite of Label/POS printers – a complete line of products with features designed to improve business performance with fast, high-resolution, and easy-to-read output. Each of the desktop and enterprise printers offers many advanced features and functionality, including dual onboard interface and Microsoft Windows® compatibility.

OKI provides live[iii], toll-free technical support 24 hours a day, seven days a week, 365 days a year, with agents based in North America.


[i] Available in the US and Canada only.

[ii] Published performance results based on laboratory testing. Individual results may vary.

[iii] Available in the US and Canada only.

OKI, Reg. OKI Electric Industry Co., Ltd. ENERGY STAR Reg. T.M. U.S. EPA, Single Pass Color T.M. and design Reg. T.M. OKI Data Corp., proColor, T.M., OKI Data Americas. Microsoft Windows is a registered trademark of the Microsoft Corporation.

Contact:

Amy Whilldin

Domus, Inc.

(215) 772-2162

awhilldin@domusinc.com

Susan Kirvan

Oki Data Americas, Inc.

(856) 222-7258

sue.kirvan@okidata.com

About Oki Data Americas, Inc.

OKI Data Americas Inc., headquartered in Mount Laurel, NJ, and a subsidiary of OKI Data Corporation of Japan, markets PC peripheral equipment and customized document management solutions under the OKI® brand, including digital color and monochrome printers, color and monochrome multifunction products, serial impact dot matrix printers, thermal label printers and POS printers, as well as a full line of options, accessories and consumables. Utilizing Genuine OKI® toner ensures consistent, reliable and high-quality output that maximizes performance. OKI Data Americas also serves the Graphic Arts & Production market with the OKI proColor™ SeriesOKI Data Americas takes a consultative approach to supporting every customer's needs and delivering individualized print solutions that optimize business performance. The company's innovative technology is backed by Tokyo-based parent company Oki Electric Industry Co., Ltd., a world leader in information processing systems, telecommunications and electronics; and an approximately $5.2 billion multinational corporation according to its FY 2010 financial reporting. Keeping its customers' needs top of mind, OKI Data Americas is ISO 9001:2008 certified and offers a selection of ENERGY STAR(r) certified products.

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