OKI Data Americas to Highlight Channel Convergence and Opportunities for BTA Dealer Partners, Serve as Sponsor of ITEX 2012 National Expo & Conference

OKI to Discuss Managed Print Services at Largest North American Expo and Conference for the Imaging Channel

Mount Laurel, NJ (April 16, 2012) — OKI Data Americas announces its participation and sponsorship of the ITEX 2012 National Expo and Conference, taking place April 18-19, 2012 at the Mirage Resort in Las Vegas, NV. There, OKI will demonstrate the company’s proprietary, cloud-based Managed Print Services offering, Total Managed Print™ (TMP), in booth 99. OKI will also host a break-out session entitled, “Moving Beyond the Copier: Protecting Your Business from Channel Convergence” on Wednesday, April 18, 2012 from 9:00-9:50 a.m. PDT during the conference’s MPS Strategy Forum. The breakout session will be led by Tim O’Shea, Director of MPS Operations and Business Development at OKI Data Americas.

The presentation will address the challenges facing BTA dealer partners as a result of the accelerating convergence of Managed Print Services (MPS) and Managed Network Services (MNS), and outline how OKI’s integrated solution can provide customers with a competitive advantage. OKI’s TMP solution gives partners a unique edge, and provides new opportunities for developing long-term, recurring revenue streams while maximizing workflow efficiencies for their customers.

“OKI is pleased to serve as a sponsor of ITEX 2012 and present our proprietary Total Managed Print solution,” said Tim Brien, Director of Managed Print Services for OKI Data Americas. “OKI understands the unique needs of the BTA dealer channel and the inherent challenges with offering Managed Print Services as part of its product portfolio. We look forward to sharing OKI’s complete services portfolio with ITEX attendees and demonstrating how these services can give dealer partners a competitive advantage.”

OKI's TMP solution includes nine customizable modules specifically developed to optimize business processes for the dealer and remove the burden of print ownership from the client. By implementing a total fleet management strategy inclusive of a fleet assessment that automates strategic business proposals, continuous remote monitoring of assets and usage, predictive services and supplies fulfillment and consolidated purchase and billing options, as well as a full line of exclusive, MPS-ready hardware, OKI is able to grow partner business opportunities with minimal upfront investment.

ITEX is the largest, most comprehensive event of its kind in North America, providing dealers, resellers, professional service providers and distributors with vital information on new MPS platforms, systems and tools available to maximize market share growth and customer retention. Attendees will receive education and insight from industry experts through a series of seminars and breakout sessions geared specifically to channel professionals.

All OKI products are built on parent company OKI Data Corporation’s history of leadership and innovation. Most of OKI’s color printing solutions feature Single Pass Color™ as well as proprietary digital LED and HD Color technologies. These technologies allow OKI Data Americas to manufacture products that require fewer moving parts for increased reliability and outstanding color output quality.

OKI provides live[i], toll-free technical support 24 hours a day, seven days a week, 365 days a year, with agents based in North America. The recently launched OKI live chat feature is also available to customers within the US and Canada seeking online support on weekdays from 9 a.m. to 6 p.m. ET.

[i] Available in the US and Canada only.

About OKI Data Americas

OKI Data Americas, headquartered in Mount Laurel, NJ, and a subsidiary of OKI Data Corporation of Japan, markets PC peripheral equipment and customized solutions under the OKI® brand, including digital color and monochrome printers, color and monochrome multifunction products, serial impact dot matrix printers, thermal label printers and POS printers, as well as a full line of options, accessories and consumables. Utilizing Genuine OKI® toner ensures consistent, reliable and high-quality output that maximizes performance. OKI Data Americas also serves the Graphic Arts & Production market with the OKI proColor™ Series. OKI Data Americas takes a consultative approach to supporting every customer's needs and delivering individualized print solutions that optimize business performance. The company's innovative technology is backed by Tokyo-based parent company OKI Electric Industry, a leader in telecom, infrastructure and mechatronics systems; and an approximately $5.2 billion multinational corporation according to its FY 2010 financial reporting. Keeping its customers' needs top of mind, OKI Data Americas is ISO 9001:2008 certified and offers a selection of ENERGY STAR(r) certified products.

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OKI, Reg. OKI Electric Industry Co., Ltd. ENERGY STAR Reg. T.M. U.S. EPA. Single Pass Color T.M. and design Reg. T.M. OKI Data Corp. Total Managed Print and proColor, T.M., OKI Data Americas.

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