olloclip® Introduces the 3-in-1 Photo Lens Solution for the iPhone 5

Gives iPhone 5 Users Three Lenses for Fisheye, Wide-Angle and Macro Shots in One Small, Convenient Package

Creates 360 Degree Images with Panorama 360 Plus™ Feature

Huntington Beach, CA–November 30, 2012 -- olloclip® introduces the award-winning 3-in-1 photo lens solution for the Apple iPhone 5. The patented quick-connect iPhone 5 lens is now available in black and red colours.

The olloclip for iPhone 5 contains three lenses for fisheye, wide-angle and macro shots in one small, convenient package. This Innovations Honoree for CES 2013 is half the size and weight of the average car key and easily fits in a pocket and in the palm of the hand making it the perfect camera accessory.

• The fisheye lens captures approximately a 180° field-of-view
• The wide-angle lens effectively doubles the iPhone’s normal field of view.
• The macro lens applies roughly a 10X magnification on macro and is cleverly concealed within the olloclip by unscrewing the wide-angle lens.

The olloclip uniquely features the Panorama 360 Plus™ creating more than a 360 degree image using the olloclip fisheye lens with the Apple IOS 6 Panorama camera feature. The Panorama feature used with the wide-angle lens also provides deeper field of view that enhances the panoramic experience. The olloclip also works with video and photo apps in both video and still modes. http://www.flickr.com/photos/patrickohb/sets/72157631777534802

“We’re proud to offer a first-class iPhone 5 lens solution to the millions of iPhone users that helps put creativity in their pocket,” said Patrick O’Neill, founder and president of olloclip. “The olloclip is a groundbreaking product that allows three additional creative options to be easily carried at all times and inspires people to make great art.”

The olloclip is simple, elegant and unobtrusive. It connects to the iPhone within seconds allowing the user to instantly and easily capture photographic images and use various photographic effects. The iPhone’s camera auto focuses normally through the olloclip and selecting a lens is as simple as flipping it over.

Made in the USA from components including, aircraft grade aluminum, and precision ground coated glass optics, the olloclip is custom engineered to complement the larger screen size and optic location on the iPhone 5.

The olloclip comes in both black and red colours and ships with a microfiber carrying case/lens cleaner. Priced at 79, 95 Euro, inclusive VAT. The olloclip can be purchased through retailers by the holidays.

The olloclip featured at CES 2013

olloclip was named a CES Innovations 2013 Design and Engineering honoree and will showcase its winning products in booth #5631 LVCC, North Hall and in The Venetian at the 2013 International CES, from January 8-11, 2013, in Las Vegas, Nevada.  olloclip will also be displayed at CES Unveiled: The Official Press Event of the International CES from 4-7 p.m. on Sunday, January 6 in the South Seas Ballroom C at Mandalay Bay.

About the olloclip:

Originally launched through Kickstarter.com in May 2011, the olloclip successfully funded within two-weeks of its original campaign date and finished in the top-40 funded projects at that time.   The olloclip® brand is synonymous with creativity in your pocket — olloclip products give amateur and professional photographers alike the ability to use the iPhone to capture what was previously impossible, easily, spontaneously, artistically and quickly. One’s iPhone becomes a window to the world. With olloclip, iPhone photography has entered a whole new realm of possibility. For more information about olloclip, visit olloclip.com.

Connect with olloclip

olloclip® is a registered trademark of Premier Systems, USA Inc. US Patent No. 8,279,544 and Foreign Patents Pending. MADE IN USA. Apple iPhone is a registered trademark of Apple, Inc.

DISCLAIMER: The information provided in this press release is deemed to be true at the time of release.

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Originally launched through Kickstarter.com in May 2011, the olloclip successfully funded within two-weeks of its original campaign date and finished in the top-40 funded projects at that time.   The olloclip® brand is synonymous with creativity in your pocket — olloclip products give amateur and professional photographers alike the ability to use the iPhone to capture what was previously impossible, easily, spontaneously, artistically and quickly. One’s iPhone becomes a window to the world. With olloclip, iPhone photography has entered a whole new realm of possibility.  For more information about olloclip, visit olloclip.com.

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