Björn Borg AB listed on the Nordic Exchange

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Today, Björn Borg AB, a Mid Cap company within Consumer Discretionary, has been listed on the Stockholm Stock Exchange. Björn Borg moves up from First North to the Nordic Exchange’s main market.

Björn Borg (formerly Worldwide Brand Management AB) currently has operations in five product areas: clothing, footwear, bags, eyewear and fragrances. Björn Borg products are sold in ten markets in Europe, the largest of which are Sweden and the Netherlands. The Björn Borg brand was established at the end of the 1980’s. The company has been traded on an alternative market place - the present First North - since December 2004.
”Björn Borg is a very good example on how our set up with our main market and our market for growth companies, First North, works. Companies can focus on growth and development on First North and then, when they are ready and fulfill with requirements for the main market, make the shift,” says Jenny Rosberg, President of Company Services at OMX.
Photographs will be available on www.omxgroup.com/nordicexchange/marketnews/corporateactions/listings.
A round lot of shares in Björn Borg, whose short name is BORG, amounts to 100. Björn Borg is a Mid Cap company in the Consumer Discretionary sector.

For more information, please contact

Jonas Rodny, OMX Nordic Exchange +46 (0)8 405 72 67


About OMX | OMX is a leading expert in the exchange industry. Through the Nordic Exchange, OMX offers access to approximately 80 percent of the Nordic and Baltic securities market. The Nordic Exchange is a term used for marketing purposes and is not a legal entity. It describes the common offering from the Helsinki Stock Exchange, Copenhagen Stock Exchange, Stockholm Stock Exchange, Iceland Stock Exchange, Tallinn Stock Exchange, Riga Stock Exchange and Vilnius Stock Exchange. OMX' integrated technology solutions cross the transaction chain enabling efficient securities transactions for over 60 exchange organizations in more than 50 countries. OMX is a Nordic Large Cap company in the Financial sector on the OMX Nordic Exchange. For more information, please visit www.omxgroup.com.

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