Swiss Marketers Journey to Sweden to Explore Scandinavian Digital Success
The Swiss Chapter of the International Advertising Agency (IAA) recently travelled to Stockholm to get first-hand experience of how Swedish companies are applying internationally recognized design and web expertise to brands – and realizing global success.“Swedish web know-how and increasingly innovative use of digital platforms are fast rivaling Sweden’s well-established reputation for design. Our visit seeks to get a flavor of how our Swedish counterparts are using digital tools to reach new audiences,” says Dr. Daniel Hofer, president of the Swiss Chapter of the IAA. “Both Sweden and