SUPERMODEL VERONICA WEBB LAUNCHES FIRST FASHION COLLECTION EXCLUSIVELY ON OPENSKY.COM
-- Royalton by Veronica Webb Exclusively for OpenSky Debuts Thursday, December 27–
New York, NY – December 27, 2012 – Supermodel, style icon and OpenSky Insider Veronica Webb has teamed up with OpenSky.com to create her first fashion line. The iconic supermodel known as a muse and favorite runway model of designers such as Karl Lagerfeld, Azzedine Alaia and Isaac Mizrahi has created a five-piece launch collection of key basics geared towards women of all shapes and sizes at very affordable prices. The label Royalton by Veronica Webb Exclusively for OpenSky will be available starting today at www.OpenSky.com/veronicawebb.
“My mother made all of my clothes growing up and she taught me all about quality and fit at a very young age. Throughout my fashion career the people I respected the most showed me this is the true essence of style," said Webb. “I’m excited to bring my fans on OpenSky a little piece of what I’ve learned from my mom and world of high fashion.”
Inspired as much by her childhood roots in Detroit as by her high-fashion history, the launch of this collection marks the first time Veronica will offer her fans on the site products under her own label. There are five styles available in a broad range of sizes from XS to 3XL. The pieces in the collection are named after her children: The Len Tee – a basic deep V-neck tee ($35), The Aly Tunic – a 100% silk honey floral print kimono-style top with attached obi belt ($135), The Leila Blouse – a blue, grey, red print 100% silk kimono-style blouse ($95), The Molly Tee – a long-sleeve high-low trapeze top ($38), The “PA” Cardigan – a V-neck linen knit cardigan with sheer trim detail ($75). The cardigan got its name from the short hand for Personal Assistant - "because it helps every single thing in your wardrobe become more wearable and effective," according to Webb.
As an “Insider” on OpenSky, Veronica has been using her style expertise to curate clothing and accessories for shoppers for more than year. Within OpenSky’s network, she is constantly speaking with shoppers who buy from her shop about their style. Royalton by Veronica Webb Exclusively for OpenSky was designed with those shoppers in mind.
“Veronica is very connected to her customers on OpenSky. She talks directly with them regularly giving them style tips and advice,” said Simon Black, OpenSky’s Chief Merchandising Officer. “These pieces are what they’ve been asking for and we’re thrilled to bring it to them.”
OpenSky.com helps people discover, buy and share unique goods that match their individual taste. Members create their own shopping circle by connecting to their friends and choice of the site’s industry insiders in food, healthy living, fashion, beauty, home décor and electronics to create a personalized shopping experience and gain access to exclusive information, advice and product recommendations from people they trust.
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About OpenSky:
OpenSky is a social shopping marketplace that helps people discover, buy and share unique goods that match their individual taste. Users can connect to friends and industry insiders in Food, Style, Beauty, Healthy Living, Electronics and Home Décor for exclusive information, advice and insider product recommendations. Since it launched on April 5, 2011, OpenSky has attracted more than 2 million members who are making more than 40 million connections to the site’s insiders including: Bobby Flay, Molly Sims, Tracy Anderson and Bethenny Frankel. OpenSky was recently named to the list of The World’s 50 Most Innovative Companies by Fast Company magazine.
For more information on OpenSky contact: Emily Lawi, VP Communications – Emily@OpenSky.com