Carpineto Prints QR Codes on Wine Labels
Carpineto Becomes First Tuscan Winery To Use Technology
The two founding partners of Carpineto, innovators by tradition, are now placing Quick Response (QR) codes on their most popular products.
Invented in Japan, a QR Code is a two-dimensional matrix barcode that can be programmed with instructions containing over 4,000 letters and numbers, and be read instantly by QR scanners, smart phones, and camera-enabled mobile phones. Depending on what is programmed in the code, it can in turn display text to the user, add a vCard contact to the user's device, open a web page, or compose a text message or email.
Imported by Opici Wines and distributed throughout the United States, Carpineto’s latest vintages of Chianti Classico DOCG, Vino Nobile di Montepulciano Riserva, Dogajolo Rosso IGT, and Dogajolo Bianco IGT will be the first products to benefit from this technology. By the end of 2011 all of Carpineto’s products, including the single-vineyard wines and single-grove olive oils, will be QR-enabled. Carpineto is the first winery in Tuscany and among the first in Italy to print QR codes on the labels of wines imported into the United States.
“Today’s customers demand fast and comprehensive information” says G.C.Sacchet, winemaker and co-founder at Carpineto, “and with the modern smartphones they can interface with the internet and obtain the vital statistics of each wine. To facilitate this transfer of information we’ve ensured that the data arrives to the end consumers’ smartphone in their language of choice.”
“This technology allows the consumer to get to know the wine while they’re enjoying a home cooked meal, at a restaurant while sipping the wine, or even whilst in the wine shop as an immediate resource to guide their purchases” added Carpineto co-founder A.M. Zaccheo.
Contact Information
For more information contact Joe Janish, Marketing Communications Manager for Opici Wines, at joe@opiciwines.com or 201.689.3256.
You can also find information at the Opici Wines website: http://opiciwines.com.
About Opici Wines
Opici Wines is a sales and marketing wine company with a portfolio of 50 brands from the United States, Italy, Spain, France, South Africa, Chile, and Argentina. The brands are currently in distribution across the United States in 45 states. Opici Wines is a subsidiary of the Opici Wine Group, a premier supplier and distributor of wines and spirits established in 1934. There are four distribution companies under the Opici Wine Group umbrella, located in NY, NJ, CT, and Florida called the Opici Wine Company. From its inception, the Opici Wine Group has remained family owned and operated. The company chairman is Hubert Opici, an icon in the wine industry. Headquarters are located at 25 DeBoer Drive, Glen Rock, NJ 07452. Website is http://opiciwines.com.
About Carpineto
Founded in 1967 by Giovanni Carlo Sacchet and Antonio Mario Zaccheo, Carpineto manages 424 hectares among 4 estates located in the most historic winemaking areas in Tuscany: Dudda, Greve in Chianti, Florence (Chianti Classico); Chianciano Terme, Siena (Vino Nobile di Montepulciano); Gaville, in the “Alto Valdarno” region of Florence; and, Gavorrano, Maremma, in the Monteregio appellation (Grosseto).
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