PRIMULA BAKES WITH CASH FOR KIDS IN THE NORTH EAST
Move over Mary Berry, the North East has been baking up a storm to raise funds for disabled and disadvantaged local children on the first ever regional Big Bake Day, 12 September.
Sponsored by Primula, Metro Radio and TFM hosted the event which encouraged Geordies, Mackems and Smoggies to get into the kitchen and organise bake sales in the workplace, community centres and school halls. From cupcakes to current buns, North Eastern bakers have been getting creative with their cooking while raising money for the charity.
To mark the start of Big Bake Day, Primula, Metro Radio and Courage the Cat visited Collingwood School and Media Arts College in Morpeth to deliver a special cake which also marked Primula’s 90thbirthday. The cake, shaped as a giant tube of Primula cheese, was presented to the school along with branded lunchboxes for the children containing a tube of Primula Kids and some other healthy goodies.
Paul Lewney, managing director of Kavli UK, the company behind Primula cheese, said: "Cash For Kids is a fantastic charity which does good for children living right here in the North East, which has been Primula’s home since 1936. We are proud to actively support this event.”
“Kavli UK is owned by the Kavli Trust meaning profits go to charity both home and away. So every time you buy Primula you can feel good knowing you’r supporting good causes like this.”
Debbie Craig, Cash for Kids Manager, said: “The Big Bake Day was fantastic, raising cash throughout the day for sick, disabled and disadvantaged children right here in the North East. To be part of Primula’s celebrations was an honour and I am glad we were able to highlight the kind of school we love to support. Last year Cash for Kids helped almost 33,000 children and we are looking like we will have supported even more by the end of this year”.
If you would like to donate to Cash For Kids, please visit www.cashforkids.uk.com
Primula has developed a range of sweet treat recipes for any home bakers who want to get creative in the kitchen in which can be downloaded from www.primula.co.uk/sweet-treats-recipes
For more information on Primula please visit www.primula.co.uk
Media Contacts – Emma Campbell, Ellie McParlin at O PR
Primula@opr.co.uk
0191 232 5690
Primula the uniquely squeezy cheese contains more real cheese than any other leading brand and contains no added flavours, colours or preservatives. Primula Cheese is available in tubes and tubs and contains a third less fat than hard cheese.
Primula is owned by The Kavli Trust. All profits go to the charitable organisation which funds scientific, cultural and humanitarian causes both in the UK and around the world. For more information visit: www.kavli.com
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