NEW HOSPITAL DIRECTOR FOR OPTEGRA EYE HOSPITAL, LONDON
16 December 2014...Leading eye hospital group, Optegra, has appointed a new Hospital Director at its specialist London hospital.
Simon Buttrum begins his new role in December 2014, reporting to Optegra’s Operations Director. His role is to effectively lead and develop the hospital, ensuring that its performance meets or exceeds agreed targets for both quality and finance.
Key tasks and responsibilities include establishing and maintaining clear, positive and professional leadership for hospital staff and striving to ensure the hospital, which is based in Colindale, maintains its reputation for being a “Centre of Excellence” in ophthalmic patient care.
Mr Buttrum has outstanding credentials within the healthcare sector. He joins Optegra from Greenbrook Healthcare, where he was Operations Manager since June 2013. Previous posts include a long employment at Johnson & Johnson, where he joined as a graduate and worked his way up to Regional Sales Manager over an eight year period.
More recently he worked at Spire Healthcare as a Business Development Manager and at London Urology Ltd in Harley Street as General Manager.
A key focus of his role at Optegra will be working with the newly established Professional Partnership Managers around business development activity. This includes building relationships with optometrists, GPs, CCGs and strategic partners in the local area to raise awareness of Optegra’s offering and encourage referrals.
John Behrendt, Managing Director of Optegra, said: “We are delighted to welcome Simon to the business as he brings with him a wealth of expertise which we are confident will help lead our North London hospital as it moves from strength to strength.
“He joins at an exciting time in the ophthalmic world, as Optegra has invested in latest technologies for vision correction – cataract and ClarivuTM refractive lens exchange – as well as for specific conditions such as AMD. We are really at the forefront of the ophthalmic offering and excited about helping more and more people at our London hospital with our dedicated, tailored treatments.”
Simon Buttrum’s qualifications include a BSc Hons Degree in Applied Chemistry, an MBA and an Advanced Certificate in Marketing.
Optegra is a specialist provider of ophthalmic services in the UK, China, Czech Republic,
Poland and Germany. It operates 25 eye hospitals and clinics and brings together leading edge research and medical expertise, state-of-the-art surgical equipment and top ophthalmic surgeons renowned for their areas of expertise to offer excellent clinical outcomes in laser vision correction, refractive lens exchange (Clarivu™), cataract removal, AMD, vitreoretinal and oculoplastics procedures all carried out in five-star patient facilities.
For more information/photography, please contact:
Charlotte Sutton, CSPR
T: 01372 270 938
M: 07958 279 240
E: charlotte@charlottesuttonpr.com
Note to editors:
Clarivu is the Optegra brand name for its individually tailored, consultant-led vision correction (or Refractive Lens Exchange – RLE) package. The package includes all diagnostic eye assessments, an advanced technology intraocular lens (IOL) specially selected for the lifestyle and visual goals of the patient, the procedure undertaken in an Optegra eye hospital and post-operative care. In addition, the Clarivu package includes any further top up laser surgery that may be required in order to meet the stated visual goals of the patient.
Optegra is committed to the development of eye sciences and championing the latest innovations in vision correction through its dedicated Eye Sciences Division. Optegra achieves this by partnering with leading UK universities in the research and development of the next generation of ophthalmic services and technologies.
In addition, the Professional Partnership Programme of education and development with optometrists and opticians ensures the very best medical treatments are available to all.
To maintain Optegra’s five star standard of patient care and safety, its specialist eye hospitals draw on the expertise of its Medical Advisory Committees (MAC), headed by consultant level ophthalmic surgeons who all report into the corporate MAC. This is managed by Medical Director, Mr Robert Morris, the renowned refractive expert who advises on Optegra’s policies and procedures.
Optegra operates six UK eye hospitals: Optegra Eye Hospital, London; Optegra Surrey Eye Hospital (Guildford); Optegra Birmingham Eye Hospital (Aston); Optegra Yorkshire Eye Hospital (Apperley Bridge and Laser Eye Centre in Leeds City Centre); Optegra Solent Eye Hospital (Whiteley) and Optegra Manchester Eye Hospital, (Didsbury).
